I know! And then in the very next breath they're talking about how completely damaged her hair is from all the mistreatment. What curls? What ringlets? I'm sure she didn't have any at that point.
That makes it extra hard to take: they're maligning curls and ringlets [which we all know are amazing and wonderful] and that's not even what the treatment is supposedly doing away with.
Can you imagine if someone did have gorgeous, healthy curls and ringlets and did this treatment? Ugh, heartbreaking.
One thing though: I don't think pin straight hair is ugly. I think it can be really pretty. But when people try to be something they're not, that's when it often goes wrong.