Yeah..start doing protein and moisturizing treatments.
I would highly suggest since you've got bleach damage to go to your local drugstore and get something called Nexxus Emergencée Strengthening Polymeric Reconstructor.
Then follow it up with a really good silicone free moisturizing conditoner..a few examples would be Garnier Fructis Triple Nutrition, Tresemme Naturals, Kinky Curly Knot Today, Aubrey Organics HoneySuckle Rose.
What the Nexxus does is plug up those holes you've blown in your hair shaft from the bleach. It gives strength to the hair fiber making it less resistant to breakage with normal manipulation. You MUST follow it up with a moisturizing conditioner though
cause this stuff is super poweful and it really reconstructs the hair and makes it stronger..which often means "harder" feeling hair. But this stuff works miracles for a lot of people with chemical damage from bleach, permanent dye, texturizers, and relaxers. Just check out the reviews on Makeup Alley.
This is not a one time fix all product though. I would say it needs to be used for severely damaged hair about once a week or once every two weeks if you can manage it.
Also this product feels sort of weird when being applied. Don't worry it's supposed to feel that way. Also I would suggest ignoring the directions and instead of the few minutes they recommend. I suggest to leave it on for at least 15 minutes and put on a plastic shower cap while you wait since you hair has chemical damage.
Another protein treatment that is good and is natural (just not as strong as the Nexxus) is Aubrey Organics GPB Conditioner. Do a PT with it for about 15-20 minutes 1-2x per week and follow it up with a good moisturizing conditoner. You can use this instead of the Nexxus but you might not see as dramatic results. But this works nicely for mild to moderate damage. If your hair is totally jacked..I say go with the Nexxus! You can get Aubrey Organics at www.vitacost.com
for good prices because in the stores AO is sort of expensive.
Now that your hair is damaged from bleach what you have to do is keep your hair balanced with protein and moisture. And I would say lean toward protein more (but don't over do it)
since what bleach does is basically lift the cuticle of the hair and seriously weakens the hair shaft. Your protein levels have been seriously altered because of the bleach and you have to reconstruct to prevent futher breakage.