Damn! Maybe it's just our local ones...but I work there and called all 5 of ours in the tri cities and they all put it on clearance a month ago. ;/ it's well worth it...but, a good alternative is shea moisture shea butter mask, but only when you use it with heat. It doesn't work nearly as well without heat. Or the purification...melts like butter in your hair just like the fekkai.