I've noticed alot of dry/damaged hair products are quite harsh and loaded with cones, harsher then their normal/healthy hair counterparts. I guess that's how they get people to keep using. They all have these sales pitches that "over time" blah blah blah, so you keep using and using, and getting more damage from ingredients. That's how I got sucked into years of pantene usage, then one day, I realized I'd been using it for years and was still waiting for their promised improvement.