Same here. My fiance was teasing me yesterday because he said that I 'live for the ritual'. He always pokes fun at my hair obession, but I guess he's right, if it takes a process (i.e. wait a week, buy the mix, add boiling water, add honey, stir, wait to cool, apply in sections, leave on for hours, etc.) I love it and I stick to it. Plus the results are so wonderful, I can't see myself getting tired of it.