Alright...I'm giving this a side eye. IMO, it seems like they are taking advantage of the fact that many women think their hair is sooooooo stubborn (I know I did) that they automatically iron on the highest temp their iron has without really needing to. Most of the women in the video have wavy/barely curly hair. The one chick who said she used to need 400 degrees to iron her hair made me guffaw - because I even iron my hair at about 370 now after finding the proper technique/products for blow drying.
Several of the statements in the FAQ gave me pause -
IMO, all this is doing is training your hair to get straighter easier. Even if you have minor heat damage, your hair may "bounce back" with the use of protein and deep conditioning as long as you stay away from heat.
Grandiose claim, especially the 300% part. I need more receipts.
This is confusing to me, being that lots of ingredients in hair products cannot actually penetrate the hair shaft. It may not be a false claim, but I would need them to explain what exactly is penetrating and how.
As adthomas said, didn't their product have cones?
Big difference between 320 and over 400. I think that previous studies say hair melts at what, 410 or 420? I can't remember, but it seems like they threw in the 320 to differentiate themselves from other brands, b/c you can easily find an iron that operates below 400.
I also would need them to explain how an iron autodetects what temp you need...and from what I can find, they don't even say what the plates are made of on the site (at least I couldn't find it). I personally wouldn't put an iron on my hair without knowing what the plates are made of, especially if they are painted blue?
adthomas, I hope you don't feel like I just ripped your suggestion apart, I definitely appreciate you sharing. I just need a stack of receipts.