Coolway Low Heat Flat Iron

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  • 2 Post By EllyEllyOxenFree
  • 2 Post By adthomas

Ok. I don't do flatirons either but this peaked my interest to help my 4as who want to straighten sometimes but have had or who are scared of heat damage.

It's called the Coolway Low Heat Flat Iron Styling System. I saw in the latest advertising mailer from Ulta. It says "Clinically tested to reduce hair breakage by 75 percent." and it says "No more high heat damage". The Ulta add advertises the system which is a flatiron, a boost, and I what I think some is kind of serum (for $129.99. I decided to look up the actual site. the video is very interesting. You still have to blow dry but it claims to go faster and apparently, the flat iron is able to read the moisture in the hair to determine how much heat should be applied. The only thing is I didn't see any 4as models which I would think 4a would require more heat to get straight. In fact one woman's before picture looked to me like she already had heat damaged hair. I'm not sure if that was from before she used system.


Low Heat, No Damage, Flat Ironing System : Coolway
So as I'm reading this more I realizing it's not what I thought it was which is for people who want to flatiron now and then. Seems more condusive to those who want straight hair most of the time. It seems the serum has to "wear off". The serum is full of cones. Not surprising since most heat protectants are. But what is surprising is that they are advising women who use this product to use nonsulfate shampoos and stop getting relaxers.

FAQs
Very interesting.

To your last point, I would guess that when your hair is already damaged, there is no moisture to be "sensed" by the flat iron? I don't know.

One day when I want to flat iron my hair (lol...right..in Seattle) I will look into it. I wanna see some reviews.
Alright...I'm giving this a side eye. IMO, it seems like they are taking advantage of the fact that many women think their hair is sooooooo stubborn (I know I did) that they automatically iron on the highest temp their iron has without really needing to. Most of the women in the video have wavy/barely curly hair. The one chick who said she used to need 400 degrees to iron her hair made me guffaw - because I even iron my hair at about 370 now after finding the proper technique/products for blow drying.

Several of the statements in the FAQ gave me pause -

After 5 uses, typically your styling results will last from wash to wash and will not revert back with humidity. For optimal results, it is recommended that you use °Coolway™ for a minimum of eight weeks.°Coolway™ results are not permanent and will gradually fade out of hair if not used (completely going back usually after 2 shampoo washes).
IMO, all this is doing is training your hair to get straighter easier. Even if you have minor heat damage, your hair may "bounce back" with the use of protein and deep conditioning as long as you stay away from heat.

°Coolway™ was clinically proven to strengthen hair by 300%, reduce hair breakage by 75%, and reduce frizz by 50%.
Grandiose claim, especially the 300% part. I need more receipts.

We are adding moisture to the inside of your hair, so at the end of the styling session, your hair will be dry to the touch, soft, and silky on the outside, and moist, healthy and strong on the inside.
This is confusing to me, being that lots of ingredients in hair products cannot actually penetrate the hair shaft. It may not be a false claim, but I would need them to explain what exactly is penetrating and how.

Smoothing products that coat hair with Silicone don't offer long-term results, because they evaporate quickly and do not keep the hair hydrated.
As adthomas said, didn't their product have cones?

Styling tools operating at 320°F or higher (typically at over 400°F) literally melt hair into submission.
Big difference between 320 and over 400. I think that previous studies say hair melts at what, 410 or 420? I can't remember, but it seems like they threw in the 320 to differentiate themselves from other brands, b/c you can easily find an iron that operates below 400.

I also would need them to explain how an iron autodetects what temp you need...and from what I can find, they don't even say what the plates are made of on the site (at least I couldn't find it). I personally wouldn't put an iron on my hair without knowing what the plates are made of, especially if they are painted blue?

And hi. adthomas, I hope you don't feel like I just ripped your suggestion apart, I definitely appreciate you sharing. I just need a stack of receipts.
Jo Somebody and ricotdorothy like this.
BC'ed: 26 Dec 09
YouTube

Grand Duchess Fierce Freckles, Mistress of the Mighty Snap and Doyenne of the Potent Products Pavane in the Order of the Curly Crusaders
Alright...I'm giving this a side eye. IMO, it seems like they are taking advantage of the fact that many women think their hair is sooooooo stubborn (I know I did) that they automatically iron on the highest temp their iron has without really needing to. Most of the women in the video have wavy/barely curly hair. The one chick who said she used to need 400 degrees to iron her hair made me guffaw - because I even iron my hair at about 370 now after finding the proper technique/products for blow drying.

Several of the statements in the FAQ gave me pause -

After 5 uses, typically your styling results will last from wash to wash and will not revert back with humidity. For optimal results, it is recommended that you use °Coolway™ for a minimum of eight weeks.°Coolway™ results are not permanent and will gradually fade out of hair if not used (completely going back usually after 2 shampoo washes).
IMO, all this is doing is training your hair to get straighter easier. Even if you have minor heat damage, your hair may "bounce back" with the use of protein and deep conditioning as long as you stay away from heat.

°Coolway™ was clinically proven to strengthen hair by 300%, reduce hair breakage by 75%, and reduce frizz by 50%.
Grandiose claim, especially the 300% part. I need more receipts.



This is confusing to me, being that lots of ingredients in hair products cannot actually penetrate the hair shaft. It may not be a false claim, but I would need them to explain what exactly is penetrating and how.

Smoothing products that coat hair with Silicone don't offer long-term results, because they evaporate quickly and do not keep the hair hydrated.
As adthomas said, didn't their product have cones?

Styling tools operating at 320°F or higher (typically at over 400°F) literally melt hair into submission.
Big difference between 320 and over 400. I think that previous studies say hair melts at what, 410 or 420? I can't remember, but it seems like they threw in the 320 to differentiate themselves from other brands, b/c you can easily find an iron that operates below 400.

I also would need them to explain how an iron autodetects what temp you need...and from what I can find, they don't even say what the plates are made of on the site (at least I couldn't find it). I personally wouldn't put an iron on my hair without knowing what the plates are made of, especially if they are painted blue?

And hi. adthomas, I hope you don't feel like I just ripped your suggestion apart, I definitely appreciate you sharing. I just need a stack of receipts.
Originally Posted by EllyEllyOxenFree
Same here.

SL
~APL~BSB~BSL~MBL~
WL

You never stop learning...
Alright...I'm giving this a side eye. IMO, it seems like they are taking advantage of the fact that many women think their hair is sooooooo stubborn (I know I did) that they automatically iron on the highest temp their iron has without really needing to. Most of the women in the video have wavy/barely curly hair. The one chick who said she used to need 400 degrees to iron her hair made me guffaw - because I even iron my hair at about 370 now after finding the proper technique/products for blow drying.

Several of the statements in the FAQ gave me pause -

After 5 uses, typically your styling results will last from wash to wash and will not revert back with humidity. For optimal results, it is recommended that you use °Coolway™ for a minimum of eight weeks.°Coolway™ results are not permanent and will gradually fade out of hair if not used (completely going back usually after 2 shampoo washes).
IMO, all this is doing is training your hair to get straighter easier. Even if you have minor heat damage, your hair may "bounce back" with the use of protein and deep conditioning as long as you stay away from heat.

°Coolway™ was clinically proven to strengthen hair by 300%, reduce hair breakage by 75%, and reduce frizz by 50%.
Grandiose claim, especially the 300% part. I need more receipts.



This is confusing to me, being that lots of ingredients in hair products cannot actually penetrate the hair shaft. It may not be a false claim, but I would need them to explain what exactly is penetrating and how.

Smoothing products that coat hair with Silicone don't offer long-term results, because they evaporate quickly and do not keep the hair hydrated.
As adthomas said, didn't their product have cones?

Styling tools operating at 320°F or higher (typically at over 400°F) literally melt hair into submission.
Big difference between 320 and over 400. I think that previous studies say hair melts at what, 410 or 420? I can't remember, but it seems like they threw in the 320 to differentiate themselves from other brands, b/c you can easily find an iron that operates below 400.

I also would need them to explain how an iron autodetects what temp you need...and from what I can find, they don't even say what the plates are made of on the site (at least I couldn't find it). I personally wouldn't put an iron on my hair without knowing what the plates are made of, especially if they are painted blue?

And hi. adthomas, I hope you don't feel like I just ripped your suggestion apart, I definitely appreciate you sharing. I just need a stack of receipts.
Originally Posted by EllyEllyOxenFree
LoL. No prob. It wasn't until I was reading a little more I saw this wasn't what I initially thought. I also looked at some reviews on YT. Some people liked it. Some didn't. But the oh hell naw thing is they don't want you to use regular conditioner but their stuff which comes in this little bitty tube. The lady on YT said it has no slip so she had all kinds of tangles and it only has enough product to last maybe two washes then you have to reorder. Uh no.
In this review, she says you need to run it through your hair three times to get the autodetect. That already cancels it for me, because I try to get my hair straight in one pass. Coolway = My new favorite flat iron - YouTube

I like her dye though!
BC'ed: 26 Dec 09
YouTube

Grand Duchess Fierce Freckles, Mistress of the Mighty Snap and Doyenne of the Potent Products Pavane in the Order of the Curly Crusaders

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