Black/Black Biracial Markerting

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  • 2 Post By asagi
  • 2 Post By lovebonita
  • 3 Post By adthomas
  • 1 Post By itsKelCeeEee
  • 1 Post By DaniGirl88
  • 3 Post By ultracurlz

I feel a couple of different ways about this video but I'd like to get you guys' take first.


Bi-racial women getting rich off of Black hair hatred. . . - YouTube
I agree and disagree. I agree advertising- wise the product companies have established a certain look that the average natural should be. The companies seem to be slyly saying that real naturals are loose-curled women who are bi-racial and if you do not fall in this category then no worries here's a product to help you look like their ideal of beauty. It is only recently that the higher 4 category started getting any air time in the media.

Mahoganycurls has recently created a website where she's in the process of getting women from 3s and 4s including 4c to give hair tips. That's a step in the right direction. I personally am a fan of Glamfun on youtube. She's 4c and I find her hair gorgeous. I hope to one day have hair that looks as healthy as her's. I really don't care about hair type but I do agree that 4b/c/z are under represented on youtube and in the media. However, I don't really get why someone with 4c hair would get upset about that. If more people with 4b/c/z hair would get to making videos and putting them on youtube then they wouldn't be an under-representation. If you see a problem that you are capable of fixing then FIX IT! It's Youtube! You can upload videos too! There are many 4b/c/z women out there that would be really eager to watch your videos. Why are you sitting there complaining when you can do something about it?

Now I'm going to rant a little: I disagree with being upset that the main faces representing the major brands have looser curls. Companies have been doing this kind of thing for years. They come up with products that can magically 'change' your hair type. THEY can make you more curly, less curly, have very wavy hair or straight hair or straight hair that's not so straight. I think it's our fault that years later this is still the case. If the natural hair community, in particular black naturals, had not responsed positively to the big loose curls image then companies would have replaced that image long ago. They never stick to things that don't sell.

To those black naturals who have finally realised what is going on: what is the point in getting upset with bi-racially women? You do realise these products are also misrepresenting them? Bi-racial does not automatically equal loose curls. Just like being full black doesn't automatically equal kinky textured nor does full white necessarily mean having big loose shiny curls or straight hair. All of these are just sales gimmicks. If you know that your hair lacks curl definition or that your curls are tiny then how could you expect a non-chemical product to magically transform your hair into big loose curls? I mean seriously? Why do you even want that? Don't you think your hair is beautiful? At some point you admit your delusion...and then comes the resentment. Why? Because you bought into the hype and went natural thinking that you could change your hair type? It's confusing because I thought the main reason a lot of people went natural was to learn to love and work with what God gave them. It is our fault for buying into marketing and actually changing our perceptions to match the sales pitch. Don't blame the companies for trying to make money, blame yourself.

My definition of Naturals are women or men who choose not to apply any chemicals to their hair in order to change their hair type. Period. End of story. Race does not come into play. How much or how little genetic contribution from whatever race that person happen to be mixed with does not come into play. Hair type does not come into play. One type of hair is not more natural than another type of hair. And to the natural snobs out there: stop rejecting other naturals based on their hair type, skin shade or what kind of racial mixture they happen to be. There are bi-racials with kinky hair: what about them? Does that mean there's something wrong with them because they don't fit the marketing ploy of what they should look like? Are you part of the marketing department of these companies or something? I even read on youtube comments saying they don't consider anyone with any kind of curl definition a true 4 type. Apparently they not black enough. Yes my people it really is that serious. I find the whole thing sad. What about the blacks with straight or wavy hair? There's a friend of mine who falls into this category and is having a hard time accepting it. She keeps looking for products to make her hair curlier or even kinky. She doesn't feel like a true black person and you can see it depresses her. She's the only person in her family with wavy hair and neither of her parents, grand parents or great grand parents are bi-racial. She checked. What are we doing to ourselves people? Isn't being natural accepting who we are from head to toe? Why are we listening to the media and various companies about what we should look like and then getting angry that it was all a lie?

At the end of the day it's a natural hair movement. That means it's a work in process. So when 4b/c//z/whatevertheheckyouare go on youtube and find that your hair is under represented or you buy products and realise that they're not working for your hair type when you were told they would then do something about it. If you're a chemist and you have a passion for hair and a head for business then make some damn products! Promote a different image than what's going around right now. Show others with your hair type that it really is ok to revel in it. I know it's harder than it sounds but for goodness sake complaining, resentment and self hatred is not the answer.
adthomas and lovebonita like this.
Curl type: 3C/4A
Strand thickness: Fine/Medium
Porosity: low to medium to high (depends on where on my head)
Density: medium
Leave in product: Paul Mitchell The Conditioner
Co-wash : Mizani True Textures Cleansing Cream
Conditioner: still trying stuff. Atm: DnL Au Naturale Knot-out Conditioner
DC: Anything at hand. Suggestions?
PT: Hair Mayonaise
Sealant: Olive oil only or Raw Shea Butter mixture
Gel: Curls Unleashed Set it off Curls Boosting Jelly
I've said this before and I still believe it; the preference for light skin and loose curls is within us and is only reflected in the media. The minute we stop rushing out and buying products to lighten our skin, loosen our curls and turn us into something we're not is the very minute the beauty companies will have to change it up.

I'm over this, I truly am.

I'm over people getting mad because of FREE YOUTUBE CHANNELS. Like asagi said, make your own channel! It's free! You can't complain about what someone else won't do if you don't do it either.

I'm over people equating biracial with light skin and loose curls. NOT ALL LIGHT SKINNED WOMEN ARE BIRACIAL. NOT ALL OF US HAVE LOOSE CURLS. My very best friend in the whole world is lighter than me with 4b-4c hair that she struggles with daily. My other friend is Kelly Rowland's complexion and she has perfect 3c-4a ringlets that hang below her shoulders.

We ALL go through the same struggles with trying to learn our hair and make it look the way we want it to. Guess what? Mixed Chix ain't for me either! Neither is Miss Jessie's, never even had the urge to try Curls, and Kinky Curly has just been blahh for me lately. You're not the only one who has wasted money looking for that magic product that will give you flowing, manageable hair.

Stop discounting us just because we don't have the same hair. You're damn right my natural isn't your natural. Isn't that the point? Why get away from relaxing your hair to look White only to try and make it look like someone else's anyway??
DaniGirl88 and asagi like this.
I think most of this is a lot of blah blah blah. Marketing is a game and I think too many people are getting played because they are too caught up in an image. Every company, tv show, commercial ect in the world has a target audience. Why be upset if you are not the primary target? Tresemme from what I have seen has never put a Latoya in their ads. I don't care. I use it all the time and I love the hell out of some Tresemme. All these white women are on here loving AIA which I have only seen black models for yet don't hear anyone complaining about or demanding to know where's Becky? I buy according to ingredients. MJ and MC can't find enough light skin gud hur women in the world to make me slap one of their products on my hair. I have used a few Curls products. I like o e or two. I didn't know until later they weren't for me. Whateva. Pass my contol paste.

Now my question is did these companies "tell" these women their hair would look like the models or is that what people just made themselves believe they have this gud hur complex. In other words did they make the kool aid tbey drank? I know in person and We get on the boards what I call "stipulatory naturals". The one who say they want to go natural but only with the condition they have certain Y type hair. For those people who are chasing an ideal I believe it is less about being hoodwinked by a company and more about they're own issues and insecurities. If all MJ models had picked out fros I know damn well the stipulatory naturals would not have bought it. No non chemical product is going to make my 4a a 3a. I don't care how long you try to milk a donkey it won't turn into a cow. Personally I give more weight to a YT review than an ad because most of that print photos are manipulated retouched anyway. Like people starving themselves to look like a models who don't really look like that.Oh. And one of the MJ ladies is not natural. So why assume all the models are.
My 2 cents.
Zeldahime, asagi and lovebonita like this.
I think most of this is a lot of blah blah blah. Marketing is a game and I think too many people are getting played because they are too caught up in an image. Every company, tv show, commercial ect in the world has a target audience. Why be upset if you are not the primary target? Tresemme from what I have seen has never put a Latoya in their ads. I don't care. I use it all the time and I love the hell out of some Tresemme. All these white women are on here loving AIA which I have only seen black models for yet don't hear anyone complaining about or demanding to know where's Becky? I buy according to ingredients. MJ and MC can't find enough light skin gud hur women in the world to make me slap one of their products on my hair. I have used a few Curls products. I like o e or two. I didn't know until later they weren't for me. Whateva. Pass my contol paste.

Now my question is did these companies "tell" these women their hair would look like the models or is that what people just made themselves believe they have this gud hur complex. In other words did they make the kool aid tbey drank? I know in person and We get on the boards what I call "stipulatory naturals". The one who say they want to go natural but only with the condition they have certain Y type hair. For those people who are chasing an ideal I believe it is less about being hoodwinked by a company and more about they're own issues and insecurities. If all MJ models had picked out fros I know damn well the stipulatory naturals would not have bought it. No non chemical product is going to make my 4a a 3a. I don't care how long you try to milk a donkey it won't turn into a cow. Personally I give more weight to a YT review than an ad because most of that print photos are manipulated retouched anyway. Like people starving themselves to look like a models who don't really look like that.Oh. And one of the MJ ladies is not natural. So why assume all the models are.
My 2 cents.
Originally Posted by adthomas
Yo I am sooooo dead your post is on POINT. :crying:
adthomas likes this.

Big Chop: 11/25/09
Cottony/fluffy, medium/coarse, high density & porosity
SL - APL - BSB - BSL - MBL - WL - HL
The media represents what they want to show as the ideal. I don't agree with it, but that's what happens day in and day out. It is called first and second level agenda setting. First, they tell you what to think about (the product) and then they tell you how to think about it (the results after using the product/what it can do for you). They use this technique on targeted audiences to sell their brand. Sales are their only focus, regardless of the image they are portraying to society and young girls. Sickening, but nothing new unfortunately.

And I agree. Not all light skinned women are biracial. And not all biracial people are Spanish! =)
adthomas likes this.


3B, fine, normal porosity, high density, medium width and length
Conditioner: Tresemme Naturals, Trader Joe's Tea Tree Tingle
Co-Wash: As I Am Coconut Co-Wash
Leave in Products: As I Am Leave-In, SM Smoothie/Milk, KCKT, Giovanni Direct Leave-In
Air Dry

Looking for new products and methods to try!



I would definitely like to see more people on TV with kinkier hair like mine. I'm biracial, light skinned, but I have 4a/4b hair and when I see the big curls in media I stop paying attention because the products wouldn't be more my hair.

Unfortunately people new to this don't understand that. I think it's kinda like the "ideal" woman thing that people-especially women-are slowly breakiing down. The media presents them as "Thin, great skin, and shiny healthy hair." Since kinky hair doesn't really "shine" then it doesn't get included.

I've noticed the adverts are usually pics of perfect shiny curls they I can't ever have, or "turn you're kinks into curls!" They aren't trying to get you're hair healthy so much as turn it into that hair that they see and it doesn't work and it fails.

Basically I just said what she said XD

I don't trust advertising. i spend a lot of time on the internet and the social sites I'm on (mainly tumblr) have broken me of that habit because they routinely break the adverts apart and provide accurate facts- and even though it's almost never about hair I've learned that adverts rarely do what they say they will do and it's better to research on your own in many different ways.

this site helps me so much. the actual advice of actual people is wonderful. I'd chose people over companies any day.
adthomas, DaniGirl88 and asagi like this.
"I will not stop. For mad I may be, but I
will never be convenient."
~Revolution by Jennifer Donnelly

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