From a quick glance at the article this is another name for "Brazilian Keratin Treatment" or "BKT" as some call it. There is a HUGE monster thread with this title on this board and several smaller threads. Some people have done it and like it. Others are scared about use of formaldehyde in the process and health dangers.
Thermal reconditioning ("TR") does not use any carcinogens and is very effective. I highly recommend it, if you want pin straight hair and can manage the grow out process. (lots of thread about TR too, on this board and on the internet).
If you do either one, or something similar, post your experience to share it!
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"Great minds discuss ideas; Average minds discuss events; Small minds discuss people."
"I think that somehow, we learn who we really are and then we live with that decision."
- Eleanor Roosevelt (both quotes)
(taking a break from posting starting late august 2009)