I am guessing it's the same product. I wondered if they would change the name because Herbal Essences has a few products under the name "set me up", maybe they made them change it?
Cowash - No Poo, Suave Coconut
Conditioner - One Condition, Biolage Conditioning Balm
Leave In - ISO Bouncy Creme
Gel - Angell, La Looks