don't be afraid of color. artificial color can actually make your texture feel soft and your hair super shiny! dont color it yourself at home, the scary thing about drug store brands is you dont know how strong they are. unfortunately they tend to be VERY strong (at least a 40volume developer, which means ALOT of ammonia hydroxide) which will ravage your delicate strands. leave it to professionals. do a search for high end Aveda salons in your area (Aveda color is 97% plant-derived and has some of the lowest peroxide content out there) pick out a few salons that seem nice and schedule a few consultations with stylists (theyre free) have a chat and really figure out what is best for you and your curls.