Sally's sells so many different professional brands of dye that I think it's a bit unfair to say that their "red hair dye sucks." I have had good success with clairol professional line 5RR. Other drug store brands like Garnier do have some good colors but the problem with box dyes is that they all have at least a volume 20 developer which means you're always lighting your hair, even if you just need to lighten the roots (and darken the faded parts). This can be very damaging. I buy volume 20 for my roots and then volume 10 for the rest of my hair. Sally's sells these different professional options.
3a (with 3b) Fine texture/Normal porosity/Medium density
Low Poo (Aveda's damage remedy); Styling: Aveda's: Color Conserve Daily leave in+ Be Curly Style Prep+ Phomollient (mixed w/ Defining Whip) Finishing: Aveda's Texturizing Creme or Defining Whip; Eufora Pure Polish Drops
Color Maintenance: Aveda's Madder Root condish+Clove condish
I adore slivola's color. Wow! I'm having success w/loreal Hicolor in red hot from Sally's & I used 30 developer. When I refresh, I'm gonna try slivola's method out. I suggest using the protein filler in red, also from Sally's. It made the hugest difference. Color is usually very patchy & uneven as I have different shades of brown-dark blonde in my natural hair color. With the filler, it made the color even & very bright looking.
I see I'm a month late to the party but I just wanted to second the recommendation of the Garnier Reds! I've been dying my hair with R3 (I think on the box the other name is "Intense Light Auburn" or some such) for going on 3 years now, and nothing compares. I attached two pictures with drastically different lighting to show the difference in intensity.
Granted, this dye is formulated for dark hair and I have a dark blonde natural color, and I do need two boxes given the amount of hair I have, but nothing else has ever come close, and I've used Sally's dye as well as Feria (the latter turned my roots orange! But I have really fickle hair).
I'm in love with Henna. I've used box dyes for years but they are starting to give me chemical burns on my scalp. It took me about a year to recover from the last time. I did henna about a week ago and my hair has never looked better. A lot of people here buy there henna and mix it with stuff like indigo and amla. I bought Auburn color from henna color lab. While I really liked it, it wasn't the color I was going for (turned a little darker then I wanted) next time I am going to but there Copper brown and mix it with straight up henna and amla to achieve a lighter color. If you want more info about it there is a ton of helpful information on curly blogs and I've done a ton of research on it feel free to pm me.
I have curly dark brown hair ,its been coloured so many times .I want to go red i am thinking of feria power reds which i have tried before and it worked on my hair only if i pre lighten it with garner bleach it worked. I am torn between the garner reds and the feria reds .I need help in deciding in red shades. here are my options : Feria power reds RED VELVET, CHErry CRUSH, or RUBY RUSH . or Garnier :MEDIUM INTENSE AUBURN, LIGHT INTENSE AUBURN , INTENSE RED COPPER OR TRUE RED .. SO MANY TO CHOOSE FROM . Which ones do u girls like.. Any ad vice would be great..