Going red from dark brown

I'm looking to get my hair done professionally in a salon from a dark brown almost black to a rusty red, like this girl
My question is what does that entail? Do they have to like bleach it or what?
Hair type 2A, fine texture but very very dense (TONS of hair)!
Products: Suave Naturals coconut co-wash, L'Oreal EverCreme Moisturizing rinse-out
LA Looks Sports Gel (on the hunt for a better gel!)
That looks like level 6 to level 7 hair.
You may have level 2 to 3 hair from what you've stated.

That's 3 to 5 levels of lift you have to achieve to get the level you're going for. Since the most you will ever get with permanent colour is possibly 4, you MIGHT be able to get the colour you want with a single process... Permanent colour. You'd definitely require 40 volume peroxide to get enough lift.

If you try this and it doesn't get light enough, you may need to do 2 step process of bleach then toning (lets hope you don't have to do this). You'd bleach to a medium orange then use a toner.. probably a warm light brown would give you a beautiful result.

The fact you have fine hair may mean that you will have no problem with getting the lift you want (my hair is fine and lifts easily) I would hope you can get the results you want with permanent colour.. it is just much kinder to your hair.

The one thing to remember when retouching the roots when using permanent colour is to NEVER follow the instructions that say: 'pull the colour through to the ends for the last 10 minutes.' This is very damaging!!! Use a conditioning toner like Goldwell's Soft colour to refresh the colour on the ends if you need to.

Good luck!
I actually just tried doing the color myself this past weekend, and it worked on my roots and the under-layer of my hair because that hair is more fine, but on the majority of my length you can't really tell at all, it's just dark brown. I think my hair is resisting the dye because I dyed it black last, but that was about nine months ago, and it's definitely faded a ton since then, obviously. That's why I'm going to a salon this time. Usually I always always do it myself unless I were to go blonde, but I don't want to spend any more money if it isn't gonna turn out like I want.
Hair type 2A, fine texture but very very dense (TONS of hair)!
Products: Suave Naturals coconut co-wash, L'Oreal EverCreme Moisturizing rinse-out
LA Looks Sports Gel (on the hunt for a better gel!)
Permanent Colour does NOT lift artificial colour!

The only thing that can remove artificial pigments is bleach. Going to a salon and getting them to use a shampoo concoction with bleach in it is the best way to get it out with the least amount of damage. They will have to carefully shampoo your head and watch as the tone lightens and then get it off as soon as it has reached the level you need.

You never stated your hair was previously coloured. I assumed it was virgin hair.
Permanent Colour does NOT lift artificial colour!

The only thing that can remove artificial pigments is bleach. Going to a salon and getting them to use a shampoo concoction with bleach in it is the best way to get it out with the least amount of damage. They will have to carefully shampoo your head and watch as the tone lightens and then get it off as soon as it has reached the level you need.

You never stated your hair was previously coloured. I assumed it was virgin hair.
Originally Posted by SusieSuze
Ah, yeah, no. Far from it I'm afraid. I used a special dye that's supposed to give dark haired people vivid reds but it didn't really work, I guess because of the artificial color.
Hair type 2A, fine texture but very very dense (TONS of hair)!
Products: Suave Naturals coconut co-wash, L'Oreal EverCreme Moisturizing rinse-out
LA Looks Sports Gel (on the hunt for a better gel!)
I agree that 40 volume peroxide to get enough.
http://www.complimentssalonspa.com/

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