05-31-2012, 10:58 PM
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#2
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Join Date: Jun 2011
Posts: 515
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If you are wanting your hair lightened, you must open the cuticle. It's inevitable. Whether you use ammonia or some other chemical that doesn't smell so bad, they all open the cuticle by using a high pH level (base/alkaline). So.. when you see "No Ammonia" on the label, this is intended to make you think you are getting a more gentle product, when really it could be a lot harsher. It just smells nicer and fools you.
I'm sorry I don't know the current information on all the colour lines out there as it's been a number of years since I repped for Goldwell.
I am assuming they are using permanent colour on your hair and not bleach. If it is a bleaching product and you have medium brown hair, you may be able to get great results with permanent colour instead.
I know that at the time I worked for Goldwell, it was really top of the line when it came to how gentle it was on your hair. The testing is done in Germany where many people have finer more delicate hair. Hence, you need to go through more work with Goldwell colours to get it to cover gray or lighten coarser hair. The trade off is that when you use it on fine or medium hair you are really doing minimal damage.
I find what is just as important is to find the right colorist. Someone who really knows their stuff, perhaps is actually a colour technician for a hair colour company. I had a tech that could do highlight foils and only touch up the roots, never exposing that same hair again and again with colour, as most stylists seem to do. I doubt you'd find someone who can do this, as it's an amazing technique and I think most stylists would think it's impossible. I would try getting in touch with a local distributor of hair products and see if they can get you in touch with any colour techs that work for the companies they carry. It's a start, anyway...
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