Any ideas how I'd get to this color?
 

This is my current color:

http://oi47.tinypic.com/23ijw5w.jpg

It looks like a pretty nice red to me in the picture, but in real life, if I'm not in direct sunlight it looks a lot darker to me. A month ago I put a "deep burgandy" that literally turned it midnight black/purple, and I've been trying to fade it with hot water and shampoos since. I would love a red more vibrant, like this, but can't even begin to think of what color it might be/what color might come close: http://data.whicdn.com/images/149955..._500_large.jpg (

Maaaybe a little toned down, but I've been trying to get to a red like that for a while, but every red I pick ends up a "deep burgandy" color and my hair just gets darker and darker. It's very annoying. I would prefer not to bleach, but might be willing to do a soap wash or two to lighten it up a bit.
I don't want the bright fire engine red or candy-red colors you see most teens sporting. They're nice and all, but not for me. I need something that says, "yes, this obviously isn't my natural color, but it's acceptable for the work place, while allowing me to have an edge."

thank you!

you might want to try the mahogany shades...I did this colour (shade 565) 2 months ago, in the semi-permanent range, and it is still with me. ;p it looks like your hair colour in the pic.

Herbashine - Ammonia-Free Cream Hair Colour -Garnier

But as you found, the red really shines through in the sun - in a room, it is more brownish than red. So you might even try this kind of red shade (I am not pushing Garnier products, btw! I was just referring to them because my knowledge has come from what I tried.)

Nutrisse Intense - Long Lasting Hair Colour - Garnier

This is a permanent colour, it is shade #562, opalescent red. hth!

ETA: I checked my links, and it doesn't bring you to the right colour - so hover your mouse arrow over the colour boxes till you find the numbers I gave you :)