The Natural Hair Movement Sucks for The Hair Care Industry

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  • 1 Post By kimmiexsweetie

so there's this really cool article on how hair care corporations are switching up marketing strategies to survive the natural hair movement.

ha! sucks for them!

Check it out here:

Hair Corporations Switch Marketing Tactics For Natural Hair Movement | MadameNoire | Black Women's Lifestyle Guide | Black Hair | Black Love

What do you think?
wavydaze likes this.
It makes sense that these companies have to change to remain profitable.

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3b/c, medium-coarse, low porosity, high density
HG: Jessicurl Too Shea and Kinky Curly Curling Custard
Shampoo: nonsulfate shampoo and Suave Naturals sulfate shampoo when needed
This was an awesome article. I found it funny because I have been noticing different companies begin a 'natural' line. This article helped me understand the business side of it.
High Porosity, Fine, Thin Density, Low Elasticity
Suave for co-wash and rinse out. SM restorative as leave in. Ogx mousse, la looks, la bella, and cantu natural for stylers. Clarify and low poo once a month.
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