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Old 06-18-2013, 06:04 PM   #1
Join Date: Jun 2013
Posts: 1
Default The Natural Hair Movement Sucks for The Hair Care Industry

so there's this really cool article on how hair care corporations are switching up marketing strategies to survive the natural hair movement.

ha! sucks for them!

Check it out here:

Hair Corporations Switch Marketing Tactics For Natural Hair Movement | MadameNoire | Black Women's Lifestyle Guide | Black Hair | Black Love

What do you think?
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Old 06-18-2013, 07:28 PM   #2
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Join Date: Nov 2004
Posts: 2,899

It makes sense that these companies have to change to remain profitable.

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3b/c, medium-coarse, low porosity, high density
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Shampoo: nonsulfate shampoo and Suave Naturals sulfate shampoo when needed
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Old 06-18-2013, 07:47 PM   #3
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Join Date: Mar 2012
Posts: 1,052

This was an awesome article. I found it funny because I have been noticing different companies begin a 'natural' line. This article helped me understand the business side of it.
High Porosity, Fine, Thin Density, Low Elasticity

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