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Old 04-02-2014, 03:19 PM   #1
 
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Default Miss Jessie's Multicultural curls

(I just wanted to say something about this because I feel I can speak my mind on here. This is my opinion and if I come off insulting in anyway I don't mean any harm.)
So I was on Naturally Curly's home page and I saw an Ad for Miss Jessie's new product Multicultural Curls anddd something about this didn't set right for me. I think it's the fact that they claim this specific product will work on all mixed heritage curls when in fact I don't find that to be true. Products sometimes that are aimed for specific targets don't work all the time.
Example: Shea Moisture curl enchancing smoothies is aimed for thick, curly hair I've read some reviews where a coarse, 4b didn't like it but a fine, 3a loves it! Granted I don't know their density and that plays a part too but still you get my point.
I think another thing that didn't seem right to me was in the picture there was a girl with looser curls and they're targeting mixed race curls. Well I've seen plenty of mixed race people that don't have curly hair actually but coily, kinky hair. I honestly don't see a purpose for this product, there's always products that are targeted for specific needs but somebody of the complete opposite finds more use for it then the intended audience! Each head of curly hair can be so diverse that it can be surprising what you find works and what doesn't work!
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Miss Jessie's Multicultural curls-image.jpg  
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Old 04-02-2014, 03:38 PM   #2
 
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I've seen similar product lines where "multicultural hair" is usually represented by someone with 3b/3c or 3c/4a types. I think instead of saying multicultural, they should aim for multi - textured. I think plenty of us would agree that we have several different textures of curls.
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Old 04-02-2014, 03:42 PM   #3
 
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Quote:
Originally Posted by SweetRellie View Post
I've seen similar product likes where "multicultural hair" is usually represented by someone with 3b/3c or 3c/4a types. I think instead of saying multicultural, they should aim for multi - textured. I think plenty of us would agree that we have several different textures of curls.
Yeah I wouldn't have though much about it if it was marketed that way
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Old 04-02-2014, 04:13 PM   #4
 
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So true, so many products are marketed to kinky hair and are supposed to work wonders but do absolutely nothing. They're constantly trying to sell you that you need "heavier" products for kinkier hair yet those products did nothing but sit on my hair. I really wish these companies would put what thickness, density & porosity said product will work better for on the label instead of these hair types & other generalizations as if every 3b has the exact same hair or 4b's have the same hair. Um NO. Took me awhile to catch on that just because my hair looks like this that the product won't automatically work. I've found that thinner, liquidy products work far better at moisturizing my hair than those super thick products they claim I "need".

But anyway I laughed when I saw the Multicultural curls products. It's not going to work for all " mixed heritage " hair. Mixed heritage hair ranges from bone straight to wavy to curl to coily. Yet with the pic of the woman paired with the product shows its clearly only for mixed girls with loose curly hair excluding other multicultural girls whose hair is wavy or coily.

Any who, MJ's products are too greasy anyway. Cost too much for inorganic products that make your hair feel dirty at only 2nd day hair
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Old 04-02-2014, 04:37 PM   #5
 
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Yes! Like people have this set image of what a "mixed girl/boy" looks like and it's not true.
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Old 04-02-2014, 11:49 PM   #6
 
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While I'm intrigued because the little girl is cute and her curls are adorable, I bet this is just another version of pillow soft curls filled with crap ingredients. Alllllll marketing

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Old 04-03-2014, 03:47 AM   #7
 
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Most companies will make some kind of claim that their product is for everyone, or a larger demographic than might be intended.

This is where hair properties come into play. I've had great results taking suggestions from a "hair twin" with 3c pattern (I'm 2b/c). Our properties are the same which is why our hair reacts very similarly to a lot of products, even though our hair texture/curl pattern is very different. I would have no qualms similarly getting suggestions from curlies with type 4 hair that is similar to mine properties-wise. There can be differences of course that come with different curl-patterns, and I do not claim that everything that a 2 does would be applicable to a 4 and vice-versa, but this site has wisely taught me to look beyond differences in how hair looks, but rather to how hair behaves.
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Old 04-04-2014, 10:14 AM   #8
 
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I agree, porosity would be an excellent addition to the industry's marketing antics
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Old 04-06-2014, 08:03 AM   #9
 
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They'll do anything to sell a product. There is not one product works on every single head of hair or even on a specific race.
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Old 04-08-2014, 04:31 PM   #10
 
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I totally agree with you. It's marketing stunt. I think the MJ line is way over priced based on the ingredients.


Mixed Chicks didn't work well on my hair and I am the demographic they were trying to target.


I have learned that hair products are based on properties, etc.
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Old 04-08-2014, 06:20 PM   #11
 
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Zippy: and on the other side of the issue, I am a not of mixed ethnicity,and I use the SM shampoo, and As I am Jelly. Its all a marketing ploy! Good thing we are smarter than they are and we dont fall for it.
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Old 04-09-2014, 12:42 AM   #12
 
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Companies should start coming on naturally curly and take some notes about what we want and/or think
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Current Hair-length: APL (straight)
Hair-length Goal: AP length when curly
Still trying to figure out my curly hair needs & regimen
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Old 04-09-2014, 06:22 AM   #13
 
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Now that would be the smart thing, wouldnt it? Save their R & D some valuable time and money. If they did that, for example, Pantene might stop re-packaging the same old same old product and re-naming them, thinking that we can't read; and companies might get smart to the facts that we dont like silicones and sulfates too much. And they might quit that ethnic marketing ploy.
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Old 04-09-2014, 07:52 PM   #14
 
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Because of my hair's porosity, I've learned which ingredients work best for my hair. And surprisingly, most of the products I buy with those ingredients are not typical for my hair type.

One of my friends has naturally straight, strawberry blonde hair that's medium texture. Her hair is dyed the same color as her natural hair color because of the gray. She uses Creme of Nature shampoo and Queen Helene Cholesterol (regular). She says that her hair keeps the color longer, her ends are soft, and she doesn't have to flat iron it to keep away frizz.

Many hairstylists know about porosity, texture, oily/dry scalp, hair type, and volume. The owners of the company are hair stylists, so I'm surprised they would say that this product will work for all multi-textured curls. As some have already posted, it's marketing trying to bring in more customers.

IMO, this would be good in the winter/dry climate for everyone of all porosities and textures who want a soft, moisturized hold--if it works for them.
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