curl bashing in NY times

i think this should prompt MANY letters to the editor -no mention of healthy natural curls and how to care for them!!!

http://www.nytimes.com/2007/07/19/fa...gewanted=print
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July 19, 2007
Skin Deep
Curls, Split! Ringlets, Be Gone!
By ELIZABETH HAYT
AFTER 14 years of relentless highlighting, bleaching and chemical straightening, Deborah Epstein, 32, a law student from Forest Hills, Queens, had ruined her unruly brown curls. Dull, brittle and difficult to style, her hair was so fragile a ponytail holder could snap it off.

Moreover, all it took was a molecule of moisture and her hair frizzed. And no amount of expensive products, deep-conditioning treatments and weekly salon blowouts could tame her mane.

But in April, Ms. Epstein tried the Brazilian Keratin Treatment at the nuBest Salon and Spa in Manhasset, N.Y. The results were so spectacular, she wept.

“I got very emotional,” she said. “It was mind-boggling how beautiful my hair looked: straight, shiny, sleek and more important, healthy. I have no products in my life now. I wash my hair, air-dry it and then the last 10 minutes, I blow it and it’s pin-straight.”

Such a gushing testimonial is not unusual, stylists say. “For a woman who had a thorn bush for hair and now it’s like silk, well, we’re talking revolution,” said Mark Garrison, who offers the treatment at his salon in New York.

Originating in Brazil, where it is usually called escova progressiva (progressive blow-dry), the treatment has been trickling here for a few years but has become widely available only in the last six months.

While it appears that no major American hair or beauty companies are now selling it, a cottage industry of hairdressers has emerged, importing products from Brazil or creating their own formulations.

So far, the brands include Brazilian Keratin Treatment, Brazilian Hair Straightening and Brazilian Blowout.

“Right now, it’s blowing everything away,” said Meryle Nemeth, the nuBest stylist who administered Ms. Epstein’s treatment, one of about 500 she’s done since February, when it became available at the salon. “I’ve never seen anything take off like this as far as relaxing hair. Everyone wants it for summer, for affairs, for weddings. I’m talking all ages, 12-year-olds to 70-year-olds.”

Sarah Brown, the beauty editor of Vogue, said the treatment is perfect for those with tumbleweed hair who are trying to simplify their lives. “For people who can’t master a salon blowout at home or go get a weekly blowout, a treatment like this is seriously liberating,” she said.

Technically, it is neither a relaxer nor a straightener, both of which use caustic chemicals to change the texture of the hair. The Japanese straightening method, also known as thermal conditioning, has fallen out of favor because many users reported extensive damage, particularly when the process was repeated. The Brazilian is also different because it can be used on most hair types, even the previously color treated, without causing harm, proponents say.

The multistep treatment takes 1 ½ to 4 hours, and costs $150 to $600, depending on the length and thickness of the hair. A stylist applies a solution made with active keratin, a protein akin to a component of human hair.

Using a 450-degree iron, the hairdresser seals the formula onto the outer layer of the cuticle. The formula adheres to the cuticle’s inherently rough edges. Thus, it is said, it traps moisture, hydrating the hair, and adds a glossy veneer.

The results last six weeks to a few months, depending upon how frequently the hair is washed.

There are risks. There’s the hot iron. And the formula often contains formaldehyde, a known carcinogen that can irritate the eyes and lungs if the fumes are inhaled. A spokeswoman for the Food and Drug Administration, however, said that the agency has no restrictions on the use of formaldehyde in cosmetics.

To locate a salon, go to www.braziliankeratin.com or www.brazilianhairstraightening.com.

Uncurliness comes with a caveat. Emily Dougherty, the beauty editor at Elle, warned: “You need to do due diligence and challenge your stylist. Ask questions about where this chemical cocktail is coming from.”

And keep in mind, just because something is called Brazilian doesn’t mean it is always beautiful.
Susan suburban NY
3b going gray, not thick, waist length when wet, a bit below shoulders when dry
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If her hair was so damaged a ponytail holder could snap it, how did her hair survive the treatment?

Her hair is damaged. Nothing put on the outside can fix that. You can mask the damage but it's still there and you have to grow it out.
Fat does not make you fat. It's actually pretty important.
I saw that yesterday. What a misguided article. And NO, you do not have to have pin-straight hair to look good either. Yeah I am biased, but I think healthy curls look better than pin-straight hair. Much more bounce and variation. Many curlies on this site are proof of that. It was WRONG for Mark Garrison to call that ladies hair a "thorn bush" when it was curly. Even if it was frizzy and unkempt, all she needed was some education on how to style those curls and what products to use, and her curls would have been fabulous. Shame on the New York Times and on Mark Garrison.
3A/2C combination of ringlets and waves
450 degree heat? 50 degrees more and you can broil a steak! Formaldehyde ?There was a thread on nc.com about this. These articles alwasy talk about hair being "pin" straight. I do't think that's attractive. At the same time, I've seen photos of women who have had the treatment and their hair looks healthy.
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Playing with my hair is a hobby. Fluffy, fine natural 4a. Goal= Healthy, beautiful hair that retains its length.
Hear that crash? It's me falling off the CG wagon.
I couldn't get past the title :x - "Curls Split! Ringlets Be Gone!"
Like curls and ringlets are evil.

I am very proud of my healthy hair and my second day curls and ringlets today.
"What's the good of having naturally curly hair if nobody's jealous?" Freida - Peanuts

~CG 8/06 ~
fine, wavy - 2b/3a
KCNT and KKCC
If her hair was so damaged a ponytail holder could snap it, how did her hair survive the treatment?

Her hair is damaged. Nothing put on the outside can fix that. You can mask the damage but it's still there and you have to grow it out.
Originally Posted by curlylaura
That's what I was thinking too! If its damaged and snapping the only thing I would think more chemicals could do is cause it to snap more! And masking only lasts so long right, then wouldn't it be even worse off than before?
2c or 3a Cut most of my hair off in July '12 and am working on regrowing it.
"Unruly." "Tumbleweed." "Thorn bush."

Nice.
2b copper penny red
"While the rest of the species is descended from apes, redheads are descended from cats."

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Tumbleweed? WTF?!?
*Poster formerly known as Bailey422*

Here's all you have to know about men and women: women are crazy, men are stupid. And the main reason women are crazy is that men are stupid. ~ George Carlin
Like it's an exorcisim?!
Amy
2b/3a-ish at times
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Formaldehyde...mmm, that sounds healthy . Thank goodness she was saved from her terrible fate of having curls is now sporting healthy locks. We should all make appointments and start saving the 600 bucks right away! What ever were we thinking using deep treatments and CO washing?!
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3B that is no longer CG, but still endeavors to have healthy hair by not using sulfates.
I'd love to see these people use it on someone with a protein sensitivity. I just want to see the surprise on their faces when the hair turns dry and brittle instead of straight and silky. Of course they'd probably blame the hair, and say those curls are beyond help.
*Poster formerly known as Bailey422*

Here's all you have to know about men and women: women are crazy, men are stupid. And the main reason women are crazy is that men are stupid. ~ George Carlin
Ugh. Thorn bush? How rude.

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We're on the case! We sent a letter to the editors of the NYT to let them know how we all feel about their article.

Michelle
We're on the case! We sent a letter to the editors of the NYT to let them know how we all feel about their article.

Michelle
Originally Posted by Michelle B
That's great! I hope they understand how it makes us feel.

CoN green, HE hello hydration, burt's bees super shiny condish, & KCCC.

mostly 3b, mod CG


Smiles are free, so give them away.

Celebrate we will, 'cause life is short but sweet, for certain.
"Unruly." "Tumbleweed." "Thorn bush."

Nice.
Originally Posted by sassette726
My thoughts exactly!

Up to $600 for maybe 6 weeks?!

SF Bay Area, CA * "The Angel-Goddess-Guru of Haircoloring"
3b/c/a mix. medium texture, low porosity
* pw: just4curlies
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some hair pics
-- gone, but never forgotten.
With all of the things she had done to her hair before, of course it could be damaged. Not much product could fix that. She probably needed all of that protein that she got from the treatment.

I'm glad that a letter was sent. There was so much in the tone of that letter that I disliked.

I'm with Bailey, I wonder how a protein sensitive would handle that treatment...
Kiva! Microfinance works.

Med/Coarse, porous curly.
I agree. It's hard to have nice looking curls when your hair is damaged. In that case, straightening will give it the appearance of looking healthier because it lies flat and can reflect more light. Doesn't make it healthier though.
www.myspace.com/littlemonkey0403
3B that is no longer CG, but still endeavors to have healthy hair by not using sulfates.
We're on the case! We sent a letter to the editors of the NYT to let them know how we all feel about their article.

Michelle
Originally Posted by Michelle B
Oooh, let us know if they respond at all!
2b copper penny red
"While the rest of the species is descended from apes, redheads are descended from cats."

CURRENTLY USING:
Renpure Moisturizing Shampoo, Body Shop Banana Conditioner, Ouidad Tress Effects GelMy fashion blog:
http://a-la-mode-2010.blogspot.com/
I couldn't get past the title :x - "Curls Split! Ringlets Be Gone!"
Like curls and ringlets are evil.
Originally Posted by bostonwaves
I know! And then in the very next breath they're talking about how completely damaged her hair is from all the mistreatment. What curls? What ringlets? I'm sure she didn't have any at that point.

That makes it extra hard to take: they're maligning curls and ringlets [which we all know are amazing and wonderful] and that's not even what the treatment is supposedly doing away with.

Can you imagine if someone did have gorgeous, healthy curls and ringlets and did this treatment? Ugh, heartbreaking.

One thing though: I don't think pin straight hair is ugly. I think it can be really pretty. But when people try to be something they're not, that's when it often goes wrong.
Is there any way we can get the editors address? We should all pitch in our 2 cents and overwhelm them with curly pride!
2A/2B, fine, normal porosity

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