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Old 07-20-2007, 01:37 AM   #1
 
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Default curl bashing in NY times

i think this should prompt MANY letters to the editor -no mention of healthy natural curls and how to care for them!!!

http://www.nytimes.com/2007/07/19/fa...gewanted=print
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July 19, 2007
Skin Deep
Curls, Split! Ringlets, Be Gone!
By ELIZABETH HAYT
AFTER 14 years of relentless highlighting, bleaching and chemical straightening, Deborah Epstein, 32, a law student from Forest Hills, Queens, had ruined her unruly brown curls. Dull, brittle and difficult to style, her hair was so fragile a ponytail holder could snap it off.

Moreover, all it took was a molecule of moisture and her hair frizzed. And no amount of expensive products, deep-conditioning treatments and weekly salon blowouts could tame her mane.

But in April, Ms. Epstein tried the Brazilian Keratin Treatment at the nuBest Salon and Spa in Manhasset, N.Y. The results were so spectacular, she wept.

“I got very emotional,” she said. “It was mind-boggling how beautiful my hair looked: straight, shiny, sleek and more important, healthy. I have no products in my life now. I wash my hair, air-dry it and then the last 10 minutes, I blow it and it’s pin-straight.”

Such a gushing testimonial is not unusual, stylists say. “For a woman who had a thorn bush for hair and now it’s like silk, well, we’re talking revolution,” said Mark Garrison, who offers the treatment at his salon in New York.

Originating in Brazil, where it is usually called escova progressiva (progressive blow-dry), the treatment has been trickling here for a few years but has become widely available only in the last six months.

While it appears that no major American hair or beauty companies are now selling it, a cottage industry of hairdressers has emerged, importing products from Brazil or creating their own formulations.

So far, the brands include Brazilian Keratin Treatment, Brazilian Hair Straightening and Brazilian Blowout.

“Right now, it’s blowing everything away,” said Meryle Nemeth, the nuBest stylist who administered Ms. Epstein’s treatment, one of about 500 she’s done since February, when it became available at the salon. “I’ve never seen anything take off like this as far as relaxing hair. Everyone wants it for summer, for affairs, for weddings. I’m talking all ages, 12-year-olds to 70-year-olds.”

Sarah Brown, the beauty editor of Vogue, said the treatment is perfect for those with tumbleweed hair who are trying to simplify their lives. “For people who can’t master a salon blowout at home or go get a weekly blowout, a treatment like this is seriously liberating,” she said.

Technically, it is neither a relaxer nor a straightener, both of which use caustic chemicals to change the texture of the hair. The Japanese straightening method, also known as thermal conditioning, has fallen out of favor because many users reported extensive damage, particularly when the process was repeated. The Brazilian is also different because it can be used on most hair types, even the previously color treated, without causing harm, proponents say.

The multistep treatment takes 1 ½ to 4 hours, and costs $150 to $600, depending on the length and thickness of the hair. A stylist applies a solution made with active keratin, a protein akin to a component of human hair.

Using a 450-degree iron, the hairdresser seals the formula onto the outer layer of the cuticle. The formula adheres to the cuticle’s inherently rough edges. Thus, it is said, it traps moisture, hydrating the hair, and adds a glossy veneer.

The results last six weeks to a few months, depending upon how frequently the hair is washed.

There are risks. There’s the hot iron. And the formula often contains formaldehyde, a known carcinogen that can irritate the eyes and lungs if the fumes are inhaled. A spokeswoman for the Food and Drug Administration, however, said that the agency has no restrictions on the use of formaldehyde in cosmetics.

To locate a salon, go to www.braziliankeratin.com or www.brazilianhairstraightening.com.

Uncurliness comes with a caveat. Emily Dougherty, the beauty editor at Elle, warned: “You need to do due diligence and challenge your stylist. Ask questions about where this chemical cocktail is coming from.”

And keep in mind, just because something is called Brazilian doesn’t mean it is always beautiful.
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Old 07-20-2007, 02:20 AM   #2
 
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If her hair was so damaged a ponytail holder could snap it, how did her hair survive the treatment?

Her hair is damaged. Nothing put on the outside can fix that. You can mask the damage but it's still there and you have to grow it out.
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Old 07-20-2007, 05:37 AM   #3
 
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I saw that yesterday. What a misguided article. And NO, you do not have to have pin-straight hair to look good either. Yeah I am biased, but I think healthy curls look better than pin-straight hair. Much more bounce and variation. Many curlies on this site are proof of that. It was WRONG for Mark Garrison to call that ladies hair a "thorn bush" when it was curly. Even if it was frizzy and unkempt, all she needed was some education on how to style those curls and what products to use, and her curls would have been fabulous. Shame on the New York Times and on Mark Garrison.
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Old 07-20-2007, 05:42 AM   #4
 
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450 degree heat? 50 degrees more and you can broil a steak! Formaldehyde ?There was a thread on nc.com about this. These articles alwasy talk about hair being "pin" straight. I do't think that's attractive. At the same time, I've seen photos of women who have had the treatment and their hair looks healthy.
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Old 07-20-2007, 05:51 AM   #5
 
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I couldn't get past the title :x - "Curls Split! Ringlets Be Gone!"
Like curls and ringlets are evil.

I am very proud of my healthy hair and my second day curls and ringlets today.
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Old 07-20-2007, 05:54 AM   #6
 
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Quote:
Originally Posted by curlylaura
If her hair was so damaged a ponytail holder could snap it, how did her hair survive the treatment?

Her hair is damaged. Nothing put on the outside can fix that. You can mask the damage but it's still there and you have to grow it out.
That's what I was thinking too! If its damaged and snapping the only thing I would think more chemicals could do is cause it to snap more! And masking only lasts so long right, then wouldn't it be even worse off than before?
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Old 07-20-2007, 06:14 AM   #7
 
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"Unruly." "Tumbleweed." "Thorn bush."

Nice.
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Old 07-20-2007, 06:27 AM   #8
 
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Tumbleweed? WTF?!?
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Old 07-20-2007, 08:10 AM   #9
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Like it's an exorcisim?!
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Old 07-20-2007, 08:27 AM   #10
 
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Formaldehyde...mmm, that sounds healthy . Thank goodness she was saved from her terrible fate of having curls is now sporting healthy locks. We should all make appointments and start saving the 600 bucks right away! What ever were we thinking using deep treatments and CO washing?!
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Old 07-20-2007, 08:52 AM   #11
 
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I'd love to see these people use it on someone with a protein sensitivity. I just want to see the surprise on their faces when the hair turns dry and brittle instead of straight and silky. Of course they'd probably blame the hair, and say those curls are beyond help.
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Old 07-20-2007, 09:13 AM   #12
 
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Ugh. Thorn bush? How rude.
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Old 07-20-2007, 10:29 AM   #13
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We're on the case! We sent a letter to the editors of the NYT to let them know how we all feel about their article.

Michelle
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Old 07-20-2007, 10:32 AM   #14
 
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Quote:
Originally Posted by Michelle B
We're on the case! We sent a letter to the editors of the NYT to let them know how we all feel about their article.

Michelle
That's great! I hope they understand how it makes us feel.
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Old 07-20-2007, 10:40 AM   #15
 
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Quote:
Originally Posted by sassette726
"Unruly." "Tumbleweed." "Thorn bush."

Nice.
My thoughts exactly!

Up to $600 for maybe 6 weeks?!
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Old 07-20-2007, 10:42 AM   #16
 
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With all of the things she had done to her hair before, of course it could be damaged. Not much product could fix that. She probably needed all of that protein that she got from the treatment.

I'm glad that a letter was sent. There was so much in the tone of that letter that I disliked.

I'm with Bailey, I wonder how a protein sensitive would handle that treatment...
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Old 07-20-2007, 10:45 AM   #17
 
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I agree. It's hard to have nice looking curls when your hair is damaged. In that case, straightening will give it the appearance of looking healthier because it lies flat and can reflect more light. Doesn't make it healthier though.
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Old 07-20-2007, 11:48 AM   #18
 
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Quote:
Originally Posted by Michelle B
We're on the case! We sent a letter to the editors of the NYT to let them know how we all feel about their article.

Michelle
Oooh, let us know if they respond at all!
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Old 07-20-2007, 12:27 PM   #19
 
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Quote:
Originally Posted by bostonwaves
I couldn't get past the title :x - "Curls Split! Ringlets Be Gone!"
Like curls and ringlets are evil.
I know! And then in the very next breath they're talking about how completely damaged her hair is from all the mistreatment. What curls? What ringlets? I'm sure she didn't have any at that point.

That makes it extra hard to take: they're maligning curls and ringlets [which we all know are amazing and wonderful] and that's not even what the treatment is supposedly doing away with.

Can you imagine if someone did have gorgeous, healthy curls and ringlets and did this treatment? Ugh, heartbreaking.

One thing though: I don't think pin straight hair is ugly. I think it can be really pretty. But when people try to be something they're not, that's when it often goes wrong.
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Old 07-20-2007, 12:48 PM   #20
 
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Is there any way we can get the editors address? We should all pitch in our 2 cents and overwhelm them with curly pride!
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