That is smart marketing. I love re:coil. I mix it with CK in my hands and scrunch it into wet hair. I have short hair so I only use a pea size amount in a tbsp of CK. I find that the re:coil spreads more evenly if I mix it with the CK. After my hair dries, I just scrunch whatever minimal crunch there is. That's the best combination that I've found for curl enhancement without a productly feel. Love this stuff!
fine, 3a hair; using Suave CO, trying to find right gel