article about new straightening method


not one word about the CURLY alternative@(!*()!*@()!
October 17, 2011
A cure for what curls you: New formulas for straightening hair

Susan Carpenter
Los Angeles Times

LOS ANGELES The stylists at Fred Segal Salon in Santa Monica, Calif., were doing about two Brazilian Blowouts a day after the hair-smoothing product first came on the market six years ago.
The $350 that Fred Segal Salon charged per treatment was a small price to pay for women with unruly curls, who raved about the Blowout's miraculous power to tame frizz and straighten waves for months at a time.
"It was a great product. That's why it was so popular," said Fred Segal Salon owner Matthew Preece, who ran fans during the four-hour treatments and encouraged his stylists to wear masks to avoid breathing fumes.
But all that changed five months ago when his stylists voted to stop performing Brazilian Blowouts in light of relentlessly bad publicity over possible health risks.
Now the salon offers Zerran RealLisse a vegan hair-smoothing treatment made from plant extracts that lasts up to four months.
Zerran, which costs about $350 per treatment, is just one of several new products that have surfaced in salons in recent months, responding to the blowup over the Brazilian Blowout, a name-brand keratin-smoothing treatment.
The North Hollywood, Calif., company that manufactures and distributes the Brazilian Blowout Acai Professional Smoothing Solution has been under fire from the U.S. government, individual states (including California and Oregon), cosmetics trade groups and independent hair stylists for more than a year.
Lab tests conducted by government, industry and environmental groups have shown the product containing formaldehyde in levels higher than the legal limit even in containers marked "formaldehyde free."
The chemical can irritate the eyes and nose; can cause allergic reactions in the eyes, lungs and skin; and is linked to cancer.
For stylists, who can be exposed repeatedly, the dangers are of particular concern.
Brazilian Blowouts have been banned in Ireland, Canada, France and other countries, but they are still readily available in the U.S., although the Food and Drug Administration issued a warning letter in August threatening to seize all company products if formulary and labeling issues weren't addressed.
The Brazilian Blowout's manufacturer has maintained that the product is safe and blames testing methods it says are faulty for the controversy.
Even so, consumers and salons alike are demanding alternatives, and they're finding them in products with names that trumpet their environmentally friendly, chemical-free cred, including Farouk Systems' Chi Enviro American Smoothing Treatment and Anevolve's Control Zero American hair straightening.
"We've been working on the Chi Enviro treatment for more than three years," said Farouk Shami, founder of Houston-based Farouk Systems. Shami says Chi Enviro is so safe that he ate the product during a television interview to underscore his point.
"If you can't eat it, you cannot use it on people's bodies or hair," Shami said of the two-hour, $250 treatment that claims to eliminate up to 95 percent of frizz and curl and last as long as four months.
"We are a company that believes in environmental issues and to save the lives of hairdressers, not to kill hairdressers with formaldehyde. Formaldehyde is for dead people, not for living people," Shami said.
Salon 119 in Palm Springs, Calif., offers Anevolve Control Zero for $350.
The salon also offers keratin-activated smoothing treatments and heat-activated Japanese Yuko hair straightening.
It will soon introduce a new Brazilian Blowout alternative called Pravana, which is sulfate- and salt-free.
"It's just a matter of trying them, experiencing them and redirecting our clients into a healthier, safer product," said Salon 119 owner Michele Gerber. "We're just waiting for products to be developed that look as good as the Brazilian."
Doing so is a challenge.
"When the market has been dominated by a large number of companies that have been misbranding and misadvertising their products, it makes it more difficult for consumers to take companies at their word with their declarations of safety," said David Andrews, senior scientist with the Environmental Working Group. "As a first rule of thumb, I'm most concerned about products that say they last longer than eight to 10 weeks and can be washed right after the treatment, like the Brazilian Blowout."
What's a consumer to do? Andrews advises asking salons whether previous clients have had adverse reactions to the product and if the treatment needs to be performed with ventilation or if contact with the skin should be avoided.
And ask manufacturers how they have verified the safety of their products' ingredients and whether they have fielded complaints.
"Until the FDA reviews the safety of ingredients used in cosmetics products," Andrews said, "consumers and salon clients will not be fully assured of ingredients' safety."
The safest alternative, Andrews added, is a flat iron.

MY COMMENT--safest alternative--CURLS!!!
Susan suburban NY
3b going gray, not thick, waist length when wet, a bit below shoulders when dry
CG since 11/11/04
http://public.fotki.com/banjolady/
PW: banjo
HG: suave and honey for co-wash, deva, i use garnier fructis regular CO's or boots pink or white as leave ins and LA looks sport gel. plop w microfiber turban, then curl towel scrunch, then another turban.i sleep with the turban on. little one minute hair styling videos http://www.youtube.com/user/lazycurls

What's a consumer to do? Andrews advises asking salons whether previous clients have had adverse reactions to the product and if the treatment needs to be performed with ventilation or if contact with the skin should be avoided.
And ask manufacturers how they have verified the safety of their products' ingredients and whether they have fielded complaints.
"Until the FDA reviews the safety of ingredients used in cosmetics products," Andrews said, "consumers and salon clients will not be fully assured of ingredients' safety."
Originally Posted by banjocurl
Shell no! (But drop that "s") We're advised to - hahaha - trust them to truthfully reveal all that info when faced with the prospect of snatching up a lot of our quick $$$? Never. You're right. I'll stick with curls, thanks.
3b/c?

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Last edited by Korkscrew; 11-19-2011 at 05:48 PM.
I'm gonna play devil's advocate here and say that these smoothing treatments would not be so popular if there was not high demand for them in the first place. Also that it is up to the individual what they want to do to their hair, body, etc. and that in an information-rich age like this one, it is also up to the individual to educate themselves as much as possible as to what chemicals they come across on a daily basis.

That said, I do find it very sad that salons cannot be truthful about their products and services containing dangerous chemicals from the very beginning. It would be less controversial, in my mind, if everyone knew from the beginning about the dangerous chemicals, and then they could make their own personal decisions on whether or not they want the service.

But no, instead we have to find out much later, after so many consumers have already purchased the treatments, not knowing originally what they contained. It's like catching a rich man after you befriend him that his success based on fraud and theft. (Sarah's BS analogy of the day!)

It's dishonest situations like these that cause consumers to be wary of even the most honest in salons and brands. Thanks a lot, Blowout reps. You just broke everybody's trust.
I agree that product follows demand. While I'd love to encourage and inspire many other curlies to go and enjoy their hair, I'm only one woman. Fashion and current sex appeal skew straight right now.

I'm also not against chemical treatments if you want them. I get my hair colored. But, at least the ingredients are more readily available to research. These smoothing treatments are quite shrouded. I know darn well that you can't just slap some keratin on, heat it up, and have straight hair.

Companies really need to be more clear.


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