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Old 07-05-2006, 10:35 PM   #1
 
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Default L'Oreal Shampoo Ad on TV

L'Oreal has started running an ad on television for a shampoo from a new Vive line. I think it might be "Sleek Vive" or something similar. It comes in a reddish bottle, in any event. In the commercial, a woman's beautifully styled curls are described as unslightly frizz. Apparently, the striking model is only fit to leave the house when her hair is stick straight. I'm more upset about the lack of women of color in skincare ads, but I think L'Oreal is sending a pretty discriminatory message (the woman in the ad has a medium complexion and might be Latina or Arab). It would have been fine if her hair were actually frizzy. But I don't see a reason, even in an ad, to call lovely curls "frizz."
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Old 07-06-2006, 08:59 AM   #2
 
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i saw that the other day. i figured someone would post about it here. her curls were pretty, but of course they had to make her hair "sleek" (aka bone straight and boring).
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Old 07-08-2006, 06:23 PM   #3
 
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I haven't seen it but I just posted a new post regarding Conair. Please read it and I'm saddened to say they (Conair) do offend a women of color with spirals. Very upsetting and offensive! Here's the message that needs to reach the world: if you're curly, go NATURAL. Eventually everyone will do it but as long as girls keep straightening we end up with these offensive ads that make us feel bad about ourselves and rehash memories of being the only curly on the block.
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Old 07-11-2006, 05:21 PM   #4
 
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Default Re: L'Oreal Shampoo Ad on TV

Quote:
Originally Posted by Eilonwy
L'Oreal has started running an ad on television for a shampoo from a new Vive line. I think it might be "Sleek Vive" or something similar. It comes in a reddish bottle, in any event. In the commercial, a woman's beautifully styled curls are described as unslightly frizz. Apparently, the striking model is only fit to leave the house when her hair is stick straight. I'm more upset about the lack of women of color in skincare ads, but I think L'Oreal is sending a pretty discriminatory message (the woman in the ad has a medium complexion and might be Latina or Arab). It would have been fine if her hair were actually frizzy. But I don't see a reason, even in an ad, to call lovely curls "frizz."
I just saw this commercial like 5 minutes ago. Its absoutley ridiculous. I <u>wish</u> I had that "frizzy" hair.
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