It looks like another major haircare company has realized that women of color have special needs.
Pantene is the latest company to launch a line of products for relaxed and natural hair for women of color. According to Pantene, 95 percent of women of color say their hair is different from most caucasian and Asian hair, and 85 percent report it is important for their haircare brand to be designed for their hair.
‘Women of color have distinct set of hair care needs, and Pantene has spent years of reserach and development creating a colletion specially designed to deliver the optimal moisturization and strength benefits they need and want,’ said Scott Rogers, marketing director for Pantene.
The company’s Relaxed & Natural line contains the brand’s traditional Pro-Vitamin technology along with essential oils and moisturizing conditioners to help keep African-American and Caribbean-American hair strong and healthy. The line includes Intensive Moistuzing Shampoo, Intensive Moisturizing Conditioner, Conditioning Wrap & Set Lotion and Intensive Oil Sheen Spray. The products retail for around $4.50.
