Little girl

Dear Ouidad:

I recently did a store-bought keratin treatment that was only supposed to last for a month, however after three months my curls are still flat. How can I return my hair back to its natural state?

Dear Store Bought Flat:

Chemical treatments, like keratin and relaxers can damage and strip away the protective layer of the hair cuticle. It will take time and proper care before your curls are finally restored.

To help, try using my Deep Treatment every other week to replenish and revive your curls. A moisturizing shampoo and conditioner will also help restore your curls to their natural state. Please be patient. Only time will bring your hair back, but at least the Deep Treatment will revive what not has been completely damaged. I’m not a fan of any keratin treatment.

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