Claudine and other grammar experts: Question

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  • 2 Post By Honeycurls
  • 1 Post By spiderlashes5000
  • 2 Post By claudine19

I'm proofreading a news release and one sentence is bothering me:

ABC company understood early that outsourcing to XYZ, instead of managing their customer service in-house, would support and expand their business initiatives more cost-effectively.
Using the word understood with a company is what bothers me. It anthropomorphizes the company (although of course companies are made up of people). Am I being too sensitive? If not, what would be a better word than understood? Thanks!
No MAS.

I am the new Black.

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Last edited by The New Black; 03-05-2013 at 08:19 AM.
No, you're right.

ABC company executives understood.... or ABC company representatives understood....

Something along those lines. I'm sure there are other alternatives as well; those are just the first that came to mind.
curlypearl and The New Black like this.
OK, I admit it.....I'm an alias! I wasn't born with the name Honeycurls!
Dood, get over it; there's no time limit on lurking.

I so busy runnin' allllllll over the place and ain't nobody chasin' me!
What bothers me more is the use of "their customer service" and "their business initiatives." It should be "its customer service" and "its business initiatives."

I personally wouldn't care about "understood" but I get the issue you have with it. I like honeycurls' fix.
The New Black likes this.
3b (with 3c tendencies) on modified CG

I agree with all issues mentioned. A company itself an entity, not a collection of personalities capable of feelings. This ties in with the "its" as well.
Honeycurls and The New Black like this.

Dogs and nature abhor a vacuum.
http://geaugadoggy.wordpress.com
What bothers me more is the use of "their customer service" and "their business initiatives." It should be "its customer service" and "its business initiatives."

I personally wouldn't care about "understood" but I get the issue you have with it. I like honeycurls' fix.
Originally Posted by spiderlashes5000
Yeah, that irked me too.
No MAS.

I am the new Black.

"Hope the Mail are saving space tomorrow for Samantha Brick's reaction piece on the reactions to her piece about the reactions to her piece." ~ Tweet reposted by Rou.

http://www.youtube.com/user/Kimshi4242

http://www.tumblr.com/blog/kimshi4242

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