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Old 03-05-2013, 08:06 AM   #1
 
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Default Claudine and other grammar experts: Question

I'm proofreading a news release and one sentence is bothering me:

Quote:
ABC company understood early that outsourcing to XYZ, instead of managing their customer service in-house, would support and expand their business initiatives more cost-effectively.
Using the word understood with a company is what bothers me. It anthropomorphizes the company (although of course companies are made up of people). Am I being too sensitive? If not, what would be a better word than understood? Thanks!
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Old 03-05-2013, 08:17 AM   #2
 
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No, you're right.

ABC company executives understood.... or ABC company representatives understood....

Something along those lines. I'm sure there are other alternatives as well; those are just the first that came to mind.
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Old 03-05-2013, 08:56 AM   #3
 
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What bothers me more is the use of "their customer service" and "their business initiatives." It should be "its customer service" and "its business initiatives."

I personally wouldn't care about "understood" but I get the issue you have with it. I like honeycurls' fix.
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Old 03-05-2013, 09:05 AM   #4
 
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I agree with all issues mentioned. A company itself an entity, not a collection of personalities capable of feelings. This ties in with the "its" as well.
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Old 03-05-2013, 09:12 AM   #5
 
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Quote:
Originally Posted by spiderlashes5000 View Post
What bothers me more is the use of "their customer service" and "their business initiatives." It should be "its customer service" and "its business initiatives."

I personally wouldn't care about "understood" but I get the issue you have with it. I like honeycurls' fix.
Yeah, that irked me too.
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