I'm proofreading a news release and one sentence is bothering me:
ABC company understood early that outsourcing to XYZ, instead of managing their customer service in-house, would support and expand their business initiatives more cost-effectively.
Using the word understood with a company is what bothers me. It anthropomorphizes the company (although of course companies are made up of people). Am I being too sensitive? If not, what would be a better word than understood? Thanks!
I am the new Black.
"Hope the Mail are saving space tomorrow for Samantha Brick's reaction piece on the reactions to her piece about the reactions to her piece." ~ Tweet reposted by Rou.