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Old 07-21-2008, 09:44 AM   #1
Kimchee
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Default Dove Self Esteem Workshops

Dove is really doing a lot to help women's self esteem, it appears. Now Dove offers self esteem workshops "designed to help facilitate conversations, develop foundations and strengthen relationships..."

Cool idea! I haven't looked at the site though yet. Hopefully, the workshops are really helping women and girls!

http://www.campaignforrealbeauty.com/workshop/

Last edited by Kimchee; 07-21-2008 at 10:39 AM. Reason: typo
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Old 07-21-2008, 10:17 AM   #2
 
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I watched Sisterhood of the Travelling Pants a few weeks ago and it was hosted by Dove. During the commercials they were doing a pajama party for a bunch of young teenage girls.

They were doing all kinds of activities like having them tell each other what they really liked about that person, discussing ways to boost someone elses self esteem instead of knocking it down, how much gossip hurts and how much we hurt ourselves and each other by doing it.

Seemed a lot of fun and they girls seemed to really get involved and hopefully walked away with something.
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Old 07-21-2008, 10:34 AM   #3
 
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Dove is SO full of ish! Their same company is heavily promoting skin bleaching agents in Africa and Asia! Give me a break - they do NOT care about peoples' self esteem or real beauty, unless it benefits their bank account!
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Old 07-21-2008, 10:37 AM   #4
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Dove is a company. I don't know too many companies that DO care about people more than money. There are charities for that purpose. Caring companies exist but in small numbers.
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Old 07-21-2008, 11:07 AM   #5
 
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Originally Posted by Kimshi42 View Post
Dove is a company. I don't know too many companies that DO care about people more than money. There are charities for that purpose. Caring companies exist but in small numbers.
True, but I find Dove extra-hypocritical in that they make it look as if they are "trying to help womens' self-esteem" when in fact they are not - they are helping women feel that they need to bleach their beautiful skin in order to be attractive.
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Old 07-21-2008, 11:27 AM   #6
 
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Originally Posted by Kimshi42 View Post
Dove is a company. I don't know too many companies that DO care about people more than money. There are charities for that purpose. Caring companies exist but in small numbers.
True, but I find Dove extra-hypocritical in that they make it look as if they are "trying to help womens' self-esteem" when in fact they are not - they are helping women feel that they need to bleach their beautiful skin in order to be attractive.
ITA. The message is still pretty much the same as any other company, you'll be beautiful if you use our products. Only difference is they are showing "normal" women. And even though they have more realistic looking women in their commercials, they are still seem a little bit too perfect to me. Even though they show "bigger" and older women, they still have perfect skin and good hair, and they are not too big or too old.

Then again, I'm leery of any company that advertises their charity work. It just comes off as another gimmick to me. I especially hate those ones where they say % of all purchases goes to . . . . It's almost like they are trying to guilt trip people into buying something.
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Old 07-21-2008, 11:54 AM   #7
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The skin bleaching market in Asia and parts of Africa is huge. I imagine it's a significant part of Dove's overseas business and I don't see them giving that up - or expect them to.

I think Dove is only being hypocritical if people believe that the company’s goal is really to help women and improve our self esteem. It’s goal is to sell more soap, etc. Whether Dove accomplishes that goal through a cause marketing effort/goodwill campaign like this one or by saying “Buy our products,” making money is always the underlying goal. This self esteem campaign only exists because there’s a market for it here. “Bleach yourself white” and “Love yourself for who you are” in a way are the same thing: vehicles for Dove to turn a buck.

That’s the nature of marketing. It’s all a lie, really.

What’s more important to me is whether this effort works. If women and girls’ self esteem actually improves (don’t know how Dove is measuring this), that’s key. I’d be real interested to know if Dove’s profits have gone up since they started this campaign. I bet so. Otherwise, they’d probably stop.
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Old 07-21-2008, 07:54 PM   #8
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bump
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Old 07-21-2008, 09:17 PM   #9
 
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I avoid Dove and anything else made by Unilever (Fair & Lovely, Lux, Sunsilk, etc). Y'all know I spend a lot of time in Asia, and the "you MUST bleach your skin to make friends and get married" advertising campaigns are absolutely heinous for my American, all-people-are-supposedly-equal sensibilities. I mean, there is a way to turn a buck (I'm thinking of products like Ambi that at least pretend to be designed to even out skin tone rather than turn a black person white), and then there is Unilever. I know that whenever I travel, I need to pack all of the body lotion I need, because it is impossible to buy anything at an Asian grocery store. A typical supermarket has aisles upon aisles of skin products, and Every.Single.One. is some type of whitener. Thanks, but no thanks.

It's sad because for 99.99% of the people Dove et.al. are marketing to, there will never be a change. They will not turn 20 shades lighter like in the commercials. And in many areas, yes, they probably will not have the best choice of mates and jobs because of this.
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Old 07-21-2008, 09:50 PM   #10
 
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I don't like UNILEVER (the company that owns Dove, Fair & Lovely, Axe, etc.) because it seems like all their companies have opposite agendas. I honestly don't think any individual company is bad. I don't mind Asians wanting lighter skin (white people tan all the time, which is equally if not more dangerous, and I've heard people make degrading comments about pale people, too). In fact, Fair & Lovely doesn't use the chemical hydroquinone unlike Ambi products, so at least it's marginally safer.

But when you have such competing ideas (Dove: don't treat women as sex objects, let everyone show natural beauty/ Fair & Lovely: pale is beautiful/ Axe: use this product to get bimbos to love you) it doesn't look too good when the company tries to promote its charities. I mean, I use Dove products sometimes, but I'm uneasy about promoting the campaign, because that means UNILEVER gets more money, and that ends up funding the degrading Axe commercials.
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Old 07-21-2008, 09:55 PM   #11
 
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I saw a video their nonprofit made not too long ago on YouTube. It was all about ignoring the beauty industry and promoting self esteem. I had sort of convinced myself that "dove" is a generic word, and it couldn't POSSIBLY be some side project of the cosmetic giant Dove. I googled a little bit but couldn't seem to figure it out.

I was wrong? This IS the same Dove? OMG ridiculous. Yes girls, please ignore the evil beauty industry. Unless it's OUR bleach on your skin, cones in your hair, detergent all over the place, etc.
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Old 07-22-2008, 06:14 PM   #12
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yep, that Dove.
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Old 07-22-2008, 07:31 PM   #13
 
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I don't like UNILEVER (the company that owns Dove, Fair & Lovely, Axe, etc.) because it seems like all their companies have opposite agendas. I honestly don't think any individual company is bad. I don't mind Asians wanting lighter skin (white people tan all the time, which is equally if not more dangerous, and I've heard people make degrading comments about pale people, too). In fact, Fair & Lovely doesn't use the chemical hydroquinone unlike Ambi products, so at least it's marginally safer.

But when you have such competing ideas (Dove: don't treat women as sex objects, let everyone show natural beauty/ Fair & Lovely: pale is beautiful/ Axe: use this product to get bimbos to love you) it doesn't look too good when the company tries to promote its charities. I mean, I use Dove products sometimes, but I'm uneasy about promoting the campaign, because that means UNILEVER gets more money, and that ends up funding the degrading Axe commercials.
ITA!
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Old 07-23-2008, 03:42 AM   #14
 
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It's all just to make you permanently link the Dove brand to your self-image.
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Old 07-23-2008, 12:09 PM   #15
 
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It's definitely a marketing strategy. "See, we care." Providing workshops to "boost self-esteem" is much cheaper than other forms of advertising. I've always been very skeptical about companies who promote themselves through charity work. Yes, it's great for the few people who they help, but over all, it's about making money. It really is.
I know there are CEO's who might be caring people and want to help others, but there job is to make more money for their company. Their job isn't to do charity work, it's to rake in the big bucks.

Maybe the workshop will be helpful for some women...and that's good. But it isn't done for the sole purpose to help women.

So, I say go ahead and go to the workshop if you want to, maybe you can benefit...maybe, use the free samples (if they give you any) and then either buy their products or don't, but don't feel obligated.
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Old 07-23-2008, 12:39 PM   #16
 
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By the way, here's the video I had seen. http://youtube.com/watch?v=SNFpoAt5PkA

Quote:
It's all just to make you permanently link the Dove brand to your self-image.
Yes. Maybe I can escape all the bad things in the video if I just buy some nice SLS body wash!
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Old 07-23-2008, 03:51 PM   #17
 
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here's another one of their bs ads;
http://youtube.com/watch?v=4ytjTNX9cg0&feature=related
^^^ okay, this is just backwards. all of the girls featured in this video are thin and very attractive. what kind of message is that sending to other girl who're overweight and don't look like those girls. they must be thinking "gee, if they don't think they're pretty...i must be a beast!". it's just aggravating.
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Old 07-23-2008, 05:56 PM   #18
 
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Originally Posted by Riot Crrl View Post
By the way, here's the video I had seen. http://youtube.com/watch?v=SNFpoAt5PkA

Quote:
It's all just to make you permanently link the Dove brand to your self-image.
Yes. Maybe I can escape all the bad things in the video if I just buy some nice SLS body wash!
"Talk to your daughter before the beauty industry does." Um, wouldn't that be you?
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