Yeah I watched an episode last week. Did you see the one where the mom burst out crying because she never got to do it when she was a little girl. I think that is where it all stems from. The mothers living through their daughters. I could be wrong because I have never been in that position. That is just what I get from it.
Psychological child abuse comes to mind. I think about the message it sends to the little girl.
"In order for you to be worthy 1. people have to think you're pretty 2. you have to wear pretty dresses and makeup to be attractive 3. objectify yourself to a judge's opinion on your self-worth is the only way to be a winner 4. getting money based off of your looks make you a winner