cailin

Here in Boston we have a news station that has two female anchors. The first commercial I saw for it was months ago and it had a tag line like "The new face of the news" (or something to that effect). I didn't get it at first, because both anchors had been around for awhile. I thought "What's so new about them" then I realized it must be that there's two women.

Huh.

Now they have all new commercials with person on the street interviews about how great it is that there's two women. They also say it's great that they're from the area which makes for better reporting.

So, in my opinion, these commercials just perpetuate the sterotype that..I don't know...like it's not a normal thing for stations to do and that there's a REASON for that.
I don't feel like it helps the cause in anyway. Rather, by having two women and not mentioning it is more empowering to women who may be watching. People who will notice WILL notice...weather it's positive or negative, and people who wouldn't notice (like me) would just judge on quality of reporting.

Am I explaing this right?

automaticflowers

Yes, and I agree with you. Women aren't a fricking novelty. I'd be annoyed to be presented first as a woman, with my experience and talents being secondary. We already have to deal with being judged first on our looks before anything else is considered.

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cailin

That's exactly it!! You explained it perfectly.

Zinnia

eh...never mind...didn't finish reading the OP.

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WileE-Dead

Yep...hubby & I are always joking when football comes on b/c there is always a woman reporting on the field...
Woman on the field! Cracks me up...I know, bad Wile E