Curiousity killed the cat and I tried this. It literally went back to Whole Foods two days later. While I've discovered gel doesn't really work for my hair, I still think this is an exceptionally bad product. It has a gritty texture that isn't conducive to encouraging curl. It makes your hair feel quite crispy without actually holding your curl and I had to use a lot of it to see anything happen. I would not recommend this product to anyone.