Liquid Keratin

This product sounds interesting & has me intrigued, but I AM a little skeptical as there are a few post from newbies, with only one to 10 post(s), being only about LK. But there also are a few from others that have been here for a while -so please keep us updated with your results on this as I am interested - and I realize what works for one, may not work the same for another.

AphroDiva, thanks for all your input, which really helps. I have been keeping up with your hairblog, which is great btw - so please keep us updated with your progress/results on this.
HairType: multi-texture 3a/b/c
This product sounds interesting & has me intrigued, but I AM a little skeptical as there are a few post from newbies, with only one to 10 post(s), being only about LK. But there also are a few from others that have been here for a while -so please keep us updated with your results on this as I am interested - and I realize what works for one, may not work the same for another.

AphroDiva, thanks for all your input, which really helps. I have been keeping up with your hairblog, which is great btw - so please keep us updated with your progress/results on this.
Originally Posted by CurliTresses
You have a point about the newbies, CurlyTresses. However, I found NC.com years ago, looking for info about thermal reconditioning, so I try to keep in mind that some new posters are real, while a few may be connected to the product or its company. I know, how do I know the difference? I wish I knew...
Well, I haven't tried to wear my hair curly yet, I've still been straightening, and with that I've had great results, my hair is smooth and shiny and I don't have any frizz, even after working out (sweating) I had minor frizz at the root, but not even close to what I had before...for me I think the product has worked for me in wearing my hair straightened, it just did not for my hair color....outside of that my skin irritation will be the only other reason why I possibly won't try it again....
3c/4a

BC - 25 July 2006
Ok..and hour later after I re-run my flat iron, and was raving about the great result, my hair puffed up. i thing the fact that I used my Flat Iron to the max made the hair sooooo straight.
Hair was still soft to the touch, but it looked like very dry relaxed hair. This morning I did step 3 "Neutralize".
Hair is soft, did not have to put gel any other product for my curls, the curls formed well, exept some strands that looked like if I over relaxed them (maybe due to the heat of the flat iron?)

I emailed some of your questions to customer service after they told me I was the FIRST negative case they ever had, and I thought this could help and interest you all:

_____________
Hi,

Please find the answers to your questions below:

Can I skip the Blow dryer, let it air dry and THEN Flat Iron it using my MaxiGlide Flat Iron?


I would not recommend skipping the blow dryer stage. It is important for the hair to be completely dry. The heat of the blow dryer starts activating the Liquid Keratin and the brushing helps to distribute the product and straighten the hair. I would recommend using a non-steam based iron. Since the maxiglide use steam, it could interfere with the results of the treatment.

Can we use a light hair serum if we don't have your Liquid Keratin Serum at the moment?


The Liquid Keratin Sealing Shine has been tested to help prolong the effects of the Treatment. There are so many different Serums with various ingredients that it is very difficult to say what will help and what will diminish the results of the treatment.

Color Treated Hair?

Liquid Keratin is safe to use on color treated hair. However, as with all hair treatments, we recommend performing a strand test in a discreet location prior to application, particularly if you have bleached or chemically colored/altered hair. For best results, apply the Liquid Keratin treatment 1 - 2 weeks prior to your color treatment.

Can I spray it on dry hair after the full treatment and flat iron over it again and/or roller set?


Yes,Liquid Keratin can be used as often as you like during regular styling and in between full treatments. Liquid Keratin has cumulative benefits. We do recommend, however, performing a full treatment every 4 - 6 weeks or when you feel your hair can use it.

I hope this helps.


All the best,

David

I sent another email thi smorning asking them if I should do the treatment one more time, they said that instead of doing the entire Step 3, only use the shampoo and apply the Liquid Keratin agai. To late cause teh first thing I did this morning was follow Step 3 to the T, in hopes of a better hair day. I will have to start all over again.

Girls, every head is diffrent, what might not work for ME migh tworks wonder for YOU. So I don't want to discourage anyone from using this product. IT is a great product, because at least I notice the softness of my hair, that means something is working, right?
I read so many wonderful reviews, i can't give up on this one.
Originally Posted by AphroDiva
I appreciate this info you posted, I'm going ask them about any history of skin irritation
3c/4a

BC - 25 July 2006
I am sitting with the stuff in my hair now. I washed with the shampoo just as it says and tried my best to "saturate" my hair with the treatment. It's hard to tell if I used enough though...cuz my hair was already damp when it's applied. The stuff doesn't smell strong at all and was relatively easy to do so far. I must say that the shampoo made my hair really soft...I was scared to wash and not condition, but combing my hair after shampooing was really no problem.

I'll continue to update throughout the process...

EDIT: I just finished blow drying my hair. So far guys, I'm impressed. I really expected to see nothing yet, but I just blow dried my entire head in about 10 min. I normally NEVER blow dry my hair because it takes about 30 minutes and it looks like crap when I do. Now, my hair isn't sleek, but it's pretty straight and no where near as poofy as it usually is when I dry it. My hair feels super soft to the touch. The flat iron is heating up now...

EDIT: Ok, I'm flat ironed. I can't believe how quickly this whole thing took. I showered around 7, and it's 7:45 and I'm completely done. Even if this stuff doesn't work, I may just use it to spray on my hair before flat ironing. My hair is PIN straight. Like, completely straight. It took about 1/2 the time it normally does and I have a lot less of that dry, flat ironed fly-away look that I have to add a bunch of Fekkai creme or pomade to make it look hydrated again. I used my Maxiglide with the flat plate and the water thing taken out so there was no steam on the highest setting. My hair is very soft...I can't stop touching it. My fiance even commented on how nice it looks...and he's not the type of guy to notice hair stuff. Oh and my hair is colored and so far, I notice no difference. I think I may be a huge fan of this stuff.

I'll update again in 48 hours!
3a on top and sides/3b underneath...lots of hair

My HG: Sabino Lok & Blok

Last edited by curlybrunette5; 01-30-2009 at 07:31 PM. Reason: update
hi yolunga
i say use more because i used waaaay too much and i never had any strawlike feel...it was actually too limp and slick and it was hard for me to keep it on for the 48, but now my hair is better than ever. i use three different colors in my hair so i didnt notice any darkening except for during the 48 hrs with the treatment in....my lightest highlights were a little dull looking, but now they are bright again...have washed about 6 times since treatment.
hope that helps you to decide....either way, good luck! : )
Are you kidding?? Ladies, I know you'd love for this to be real, but look at this thread objectively. I'd bet good money we've got some marketing spammers here who found mention of their product on our board (with TmmyCat's valid post) while they were doing their usual googling for their product, and have tried hard to build up hype here.

Seriously. Two newcomers, woody and moptop1234, who have posted almost exclusively in this thread (the only exception was to recommend it in another thread) and who joined on the same date. They describe this product in the most glowing, cheesy, cheap-ass fake product endorsement terms possible. It's like reading the transcripts of an infomercial.

Another newcomer, Sueshie, who joined a few days later, also only posts in this thread, and recommends another Brazilian keratin straightening set of products in addition to this one. (Who could be real, except she describes herself as a 2A. A 2A who needs Brazilian straightening? Color me skeptical.) And a couple of one-post-wonders who could also certainly be hapless passers-by. Or they could be plants or aliases to ask leading questions our little spammer woody is only too happy to answer.

And almost every single other person in this thread who hasn't joined NC.com in the last couple of weeks is either asking for more information or has just started using this stuff based on these bogus recommendations and is now having less than stellar results - to say the least.

I'm reporting this to the mods. I'll let them check out the IP addresses and separate the wheat from the chaff if they want to, or if they can. But you know what I think. I called bulls***t in the title. And considering I used to sell cars in another life, I think know BS when I smell it.

*****

So meanwhile let's check out the product anyway:

It claims here in their product description that

Liquid Keratin is the first safe at home alternative to expensive salon treatments providing amazing results of straighter, smoother, stronger and longer hair instantly without the use of Formaldehyde and other harmful chemical ingredients.
Uh, ok. Let's just double-check that and look at the ingredients of the "treatment", ignoring the shampoo and conditioners for now since there's nothing special about them except they don't contain sodium chloride to neutralize the chemical that makes it straighten your hair. Which one is that Let's take a look:

Purified Water, Dimethicone, Dimethiconol, Sodium Cocoyl Amino Acids (Aspartic Acid, Glutamic Acid, Alanine, Glycine), Biformyl, Potassium Dimethicone PEG-7 Panthenyl Phosphate, Keratin, Sodium Laneth-40 Maleate / Styrene Sulfonate Copolymer, Phenoxyethanol, Ethylhexylglycerin, Laureth 4, Laureth-23, Hydrolyzed Keratin.
Wait a second - what's this? Never heard of biformyl before, and I'm pretty damn good at reading ingredients at this point. So googling that brings us here, which tells us it's just another name for Glyoxal. What's that? Googling that tells us it's another name for oxaldehyde and that it's used in embalming, among other uses. Well, that's starting to sound familiar. We also find its safety data, which lets us know it was tested on rats and bunnies, if that matters to any of you, and that it's been found to be an irritant to eyes, respiratory systems, and skin. Oh, and that its UN transportation hazard code is Class 9: Miscellaneous dangerous substances. Nice. On to Wikipedia, where they tell us Glyoxal is a dialdehyde, related to formaldehyde. Wow. Couldn't have seen that coming, huh? A whateveraldehide-based straightening chemical, just like all the others that this one is claiming not to be like. AND LYING ABOUT.

I'm not judging those of you who straighten. If you know you want to put these chemical straightening treatments on your head, and risk damage to your hair and your health by using them without training or supervision, then there's nobody that can stop you. But please. AT LEAST don't let these people con you into thinking that they're something that they're not, and do it with your eyes open about what you're doing and what it is and isn't. **

Keratin does not straighten or relax hair. Period. These treatments are essentially formaldehyde treatments, with a little keratin thrown in at the bottom of the ingredients list, even below the preservatives (meaning that there's less than one percent of it in this particular product) to make calling it a keratin treatment pseudo-legal.

**And for damn sure, don't keep heaping more on like this total stranger claims you should, or combing it through your hair daily like it was a detangler! It isn't!
I guess you'd call me a hapless passer by.
I emailed part of your argument to the company Koukla. I'm curious to see how they respond as I think you make a very valid argument though perhaps it could've been stated in a little less offensive manner. I'm not a moron, have been a member of this site for years and did not use this product completely based on what strangers on here stated (while I do agree with you, it definitely is suspicious, I know I lurked on her for awhile before actually joining and posting about a product I liked). The facts surrounding biformyl seem fuzzy but part of me thinks this is a product a purchased at Ulta, not some seedy online store-- it had to pass some sort of testing, one would hope. I do very much appreciate your research and will post how the company responds...if they respond.
3a on top and sides/3b underneath...lots of hair

My HG: Sabino Lok & Blok
Guide18
Guest
Posts: n/a
Koukla, I've checked the IPs of the posters you questioned, and the posters who are new in this thread, and there are no IPs in common. Since nobody is posting links to an online store to buy this product, I don't have a reason to think something underhanded is going on.

Last edited by SuZenGuide; 02-02-2009 at 05:51 AM.
I guess you'd call me a hapless passer by.
Originally Posted by crwritt
Actually, I wouldn't call you anything. I was referring to a couple of the early posters like Kelgri24 and JAney3, who joined on the date of their "tell me more" type posts that woody fed off of and haven't been back since. I was making the point that people who post like this and with that kind of "content" could possibly be innocent, but that I didn't believe it at face value, and that I thought they were likely either plants or just aliases of woody's to keep it going.

I emailed part of your argument to the company Koukla. I'm curious to see how they respond as I think you make a very valid argument though perhaps it could've been stated in a little less offensive manner. I'm not a moron, have been a member of this site for years and did not use this product completely based on what strangers on here stated (while I do agree with you, it definitely is suspicious, I know I lurked on her for awhile before actually joining and posting about a product I liked). The facts surrounding biformyl seem fuzzy but part of me thinks this is a product a purchased at Ulta, not some seedy online store-- it had to pass some sort of testing, one would hope. I do very much appreciate your research and will post how the company responds...if they respond.
Originally Posted by curlybrunette5
It doesn't have to pass any testing, except that testing which the company itself deems necessary or desirable. The FDA lays out and attempts to enforce labeling requirements and egregious safety violations, among other things. It doesn't test cosmetic products for safety before something goes to market, and it doesn't have the manpower to test or check cosmetic products at random. They just don't do that. The office at the FDA, I have been told by someone who is in contact with them regularly, is pretty much one office that attempts to pursue company violations pretty much off of complaints. It's a situation that many companies are aware of and take full advantage of.

I'm sorry if you felt my laying out of the details and path I took to find out exactly what this mystery ingredient might be to be condescending. But I had a pretty good feeling that if I just said "Uh, guys. You know this has an aldehyde in it similar to formaldehyde and it's just as much an irritant of a chemical (that they're claiming isn't in there) as is found in perming solutions and salon staightening processes? And they're full of it, right?" I'd have gotten: "Nu unh. It doesn't say so on the label" from SOMEbody. And for the record, labels lie or leave stuff out all the time. For example, check out how many times in the last decade "naturals" giant Aubrey Organics has been fined by the FDA for hinky labeling practices. Lots, and those were after complaints.

I think my incredulous tone that these posters weren't questioned hard, and that no one here seemingly did ANY research of their own on the ingredients and too-good-to-be-true marketing claims, was valid. Seriously, it took me all of maybe a half hour to dig this stuff out of Google and put it together. Any one of you could have done it too, if you'd wanted to. So understand that I know you're not morons, but I'm certainly entitled to express my incredulity that you're seemingly choosing NOT to use your critical thinking skills here, and instead are possibly just waiting for someone else to give you the results of theirs.

As it is, I wouldn't expect too much from this company here. If you do get a response, I suspect it will be from a dedicated customer service person just like we deal with as consumers from call centers every day. They will not be a chemist, and they will pull from their list of company lawyer-approved phrases and helpful suggestions. Sorry to sound so cynical, but that's what real life in adulthood will do, I guess.

They did cover their butts on the box and say it isn't formaldehyde, and chemically it isn't. It's another aldehyde that alters the structure of your hair and is an irritant chemical, but not that one. And these products do get legally put on hair in salons. It's just another straightening chemical, probably a bit less concentrated than you'd find in salon perms or straightening solutions so there's less chance of someone suing them after a disaster. They're just being deceptive in their claims of "no chemicals!" and trying to bury a chemical ingredient's true nature in an unfamiliar name for it. Business as usual. *shrug*

Regarding Ulta, I understand not wanting to believe they'd sell anything that could damage hair (or you!), or just have deceptive marketing claims, which is what this boils down to. But they don't test products for safety before they carry them and they don't examine the ad copy of every product the sell to make sure it's all super clear. They're not our friends. They're just a multi-million (billion?) dollar corporation that bases their decisions on what to sell in their stores mainly on how the numbers look. And one that skirts the selling requirements of salon brands (that they only be sold in salons) by having a chair or two in each store, since we're vaguely on the topic of business ethics.

Anyway, I'm out of here. I indulged my good samaritan impulses and let you all know what I think of the posters as well as what I found out about the product. Do with the info what you will.

***

SuzenGuide, no worries. I understand you have rules to follow as well as enforce. My opinion of their purposes here still stands, though.
Koukla72,

Thank you for the great post. I agree with you.
Also, what here wont go flat, straight with a Flat Iron over 400 degrees? Most flat irons will stretch that curl under that heat, for good or for bad.
I have to admit I am a little (cough cough) obsessive compulsive wen it comes to my hair. So I could not help it but to throw myself into this hair product hysteria. And I regret it now. You guys don't know what a mess my hair is now, after sooooo much work I have done to achieve a better health to my hair, and a wonderful shape. I have to start allover again.

For those who this product has work miracles, I am happy for you. That is great news, and I am happy someone out there is rocking awesome hair.
But for those with hair like mine, and that had the same results as I had, I am so so so sorry. And I wish you the best in your journey to rebuild your hair.
so much for visiting a new blog? sheesh! i am excited about this product and it does work for me
and thought id share that withothers. isnt that what blogging is about?

for the record, i do NOT work for the company and am certainly not an expert in hair! my hair is the only thing left on my aging body that i really like and i am excited about this product?! (i like my eyelashes too and if you want to talk mascara i have a whole lot to say about those too! )LOL

i cant spend too much time blogging but i did honestly enjoy this since i FINALLY found something that works for me. until i find another product to blog about i will continue to post progress with LK. Sorry that is so offensive to one of you. i thought i was just having fun...Inever had heard of this blog before i tried LK. i found it thru google?

i feel like i just got bounced from a party by koukla fran and ollie .... (now that would be sad)!! LOL

view you all later!
Woody, I can't speak for Koukla, but I will say that I took her post, not as an attack on you or others, but as a word of caution. In the past, there have been brand new posters who showed up just to give "personal" reviews of a brand new product and it eventually became apparent that that poster was from the company involved. As I said above, I came to NC.com looking for info on straightening my hair, so I imagine others find the sight that way too. Please don't be offended, I think that Koukla, I and others, just don't want any one to get burned (or their hair!) by the occasional poster who isn't really here to share their personal, rather than professional, interests. I'll look forward to seeing your honest experiences in the future.

eta: I do appreciate the reminders to be cautious, Koukla, not just of new posters, but any new product. Hair straighterers have a history of being damaging. I often follow related threads, but so far, haven't been courageous enough to try any other than a flat iron and the maxiglide. Happy hair, every one!

Last edited by KurlyKae; 01-31-2009 at 06:18 PM.
I just received a rather prompt response from the company. I must say, I'm at least impressed that I got a response in less than 12 hours. Take it for what you will:

"Thank you for bringing this to our attention. We are very honest about our ingredients and have them posted clearly on our site. We do not claim to be chemical free, we claim to be a gentle treatment, free of toxic chemicals. Biformyl (or Glyoxal) is contained in our treatment at the preservative level. It is non-carcinogenic and used in other common hair and skin care preparations including Phyto, Clearasil, and others. MSDS and other data relating to this or any other chemical is based on that chemical at its 100% un-diluted strength. Liquid Keratin was in the development stage for 2 years, with chemists and scientists. Liquid Keratin is a safe, non-toxic treatment used to make curly, frizzy hair more manageable. Clinical Trials were performed at an independent third party lab which provides expertise in the advanced research and education in human hair and other materials.

As for the comment about UN Transportation codes – that would only be relevant if transporting containers of Biformyl in its un-diluted strength. I do not know if you purchased online or at an Ulta store, but if online, had Liquid Keratin fallen under this requirement, your shipment would have had to have hazmat markings required for shipping dangerous goods, and it did not.

As for the comment about animal testing – Liquid Keratin is/was tested on human hair tresses and willing real people participants, not animals."

So there it is. I'm not sure what I think yet, as like I said, Koukla makes a valid argument.

Koukla, I agree with a lot of your reasoning and perhaps part of me has been searching for a "cure" for this head of hair so long that I couldn't help but jumping in.


Oh and I was also wondering: anyone who had bad results, are you by any chance protein-sensitive? Just curious.
3a on top and sides/3b underneath...lots of hair

My HG: Sabino Lok & Blok

Last edited by curlybrunette5; 01-31-2009 at 06:40 PM.
thank you KK!
i do appreciate you taking the time to comment to me personally and directly! : )
for the record, i made the decision years ago to NEVER chemically str8ten myhair. i did not buy LK thinking it was a chemical str8tener. i assumed it was just a really good treatment that would improved my hair for longer periods of time, and that it has done.
thank you again for your kind reply and i will keep you posted !
curlybrunette,
thank you for sharing your communications with the LK company. I don't know what to make of it, but it's good to be able to read it.
So, how is you hair today? Are you happy with the results, so far?
KK
Good to hear, Woody, and please do keep us posted


Oh and I was also wondering: anyone who had bad results, are you by any chance protein-sensitive? Just curious.
Originally Posted by curlybrunette5
Good question, not something I've noticed before in being "protein-sensitive" but it could be why I had the reaction.
3c/4a

BC - 25 July 2006
HI,

I'm a long time lurker, first time poster. I have been reading this post regarding Liquid Keratin, and no I do not work for the company. I would say my hair is a 3b. A few years ago I had the Japanese strengthening done. I walked out of the salon and almost cried. Although my hair was pin straight it was really flat and no matter what I did I could not get any body into it. A few weeks later it started to look good (but who wants to wait a few weeks). I got the treatment twice and then decided to let it grow out. Growing it out was a nightmare and after that I vowed to never have to go thru that again.

I started reading about Liquid Keratin on this site and decided to try it. I called my local Ulta to see if they had the product in stock and I was able to get the last one. They said they had sold out of this product very quickly. I did ask they if they knew anything about it and they told me no,only that it has been selling out.

I called the company to ask a few questions and the customer service rep I spoke to was extremely uninformed. I asked how much I had to use on my hair and she told me about the size of a quarter, I then told her it was a spray so how could that be, she then told me to use 5-6 sprays on my whole head, again that was wrong. I asked her if I wanted to color my hair when should I do it and she really didn't give me a answer.

Ok, so my next step was to try this product. Yesterday I followed the directions, my sister-in-law was with me so she sprayed my hair for me. She said the spray bottle was a little hard to spray so I'm glad I had someone with me to help out. I still have 1/2 a bottle left to use another time if I want to. I then blow dried my hair and flat ironed it. It came out straight but then again it always does with a flat iron. Parts of my hair do look a little greasy (my hair is dry not greasy so this must be from the stuff I had to put in it). If I run my hands thru my hair my hands feel like there is something on it. I don't notice much of a smell at all. I woke up this morning and except for a few places my hair is still straight. I flat ironed over my hair again and it looks good, but again it usually does with a flat iron.

Of course it is still too soon to tell if this will work or not, I just wanted to let other people know how this is going since I was helped by other posters. I will update this tomorrow or Tuesday after I wash my hair. I think the first time I will let it dry on it's own to see how it looks

Thanks everyone for all the information I received.

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