Texture

Texture! Resource Guide

Texture Respect - September 2012

Textured hair has gone mainstream, becoming part of every hair conversation.

It wasn’t long ago that curly clients presented a single challenge: how to keep that hair from drawing attention. As the stylist, you were expected to make the client look and feel like everyone else. How far “curly” has come in just a few years! Textured hair has gone mainstream, becoming part of every hair conversation.

It’s a look, but not a single look; there’s a broad and beautiful spectrum of what texture is today. Texture is women of color wearing natural looks. It’s fashion-forward clients asking for bold, deconstructed styles. It’s teens wanting curl for special occasions.

Through a collaboration of MODERN SALON and TextureMediaInc.com, we intend this edition of Texture! to help you make texture part of your everyday portfolio. We hear from stylists and clients who are pioneering curl as a strategy for climbing the corporate ladder; we look at the latest on caring for keratin- straightened looks; and we discover that frizz can be fashionably fabulous. Becoming comfortable with texture will attract new clients, expand your income and challenge your creativity.