Define your coils. Shine your coils. Help them do what nature intended.
Curling Jellies can be tricky to use, particularly for tightly coiled hair. This incredible no-flake formula is especially designed for easy coil definition, added softness, hydration and sheen.
A modern customized glycerin-infused moisturizer for severely dehydrated hair.
Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern.
So Much Moisture! is a glycerin-rich formula, enhanced with natural botanical extracts, providing...
Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils, plus an organic extract that provides the ultimate in moisturization. There's even a wondrous organic compound blended in that works to block DHT and stimulate healthy hair growth.
A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable. This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth.
6 amazing products for you to try!
Experience the superb performance of As I Am products with this economical starter set. Designed to nurture and style the texture that’s naturally yours.
A wonderful collection of products formulated with an impressive assortment of nature’s finest organic ingredients.
A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level.
What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.
Natural textured hair likes nothing better than rich conditioners produced by nature. Coconut Oil and African Shea Butter are sure favorites! Coconut Oil has been a hair beautifier since ancient times because of its quick absorption and ability to produce amazing shine. And who doesn't adore Shea Butter ? Both oils, however, can be a bit challenging to soften and work into the hair.
Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts of coconut, sugar cane, green tea, apple and lemon, shea butter, vitamin E and proven hair fortifiers.
Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for. The power-packed As I Am™ DoubleButter™ Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils. It gets the job done.