Define your coils. Shine your coils. Help them do what nature intended.
Curling Jellies can be tricky to use, particularly for tightly coiled hair. This incredible no-flake formula is especially designed for easy coil definition, added softness, hydration and sheen.
A modern customized glycerin-infused moisturizer for severely dehydrated hair.
Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern.
So Much Moisture! is a glycerin-rich formula, enhanced with natural botanical extracts, providing...
A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable. This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth.
Wherever and whenever you want your hair to "lay down and stay awhile", reach for this superb smoother. Unlike the average gel, it doesn't contain harsh ingredients... Instead, it's made with organics which do the job, but in a gentle, healthy way. Great for smoothing the hairline or other areas of your "do" where you desire sleekness.
Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils, plus an organic extract that provides the ultimate in moisturization. There's even a wondrous organic compound blended in that works to block DHT and stimulate healthy hair growth.
6 amazing products for you to try!
Experience the superb performance of As I Am products with this economical starter set. Designed to nurture and style the texture that’s naturally yours.
A wonderful collection of products formulated with an impressive assortment of nature’s finest organic ingredients.
Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for. The power-packed As I Am™ DoubleButter™ Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils. It gets the job done.
A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level.
You already know it and your hair can feel it! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you've used to style and maintain your coils and curls. Now it's time for a sparkling new beginning. This cowash is different from any other because it contains a special blend of natural ingredients...
Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts of coconut, sugar cane, green tea, apple and lemon, shea butter, vitamin E and proven hair fortifiers.