Ah, Moisture! Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk. It's loaded with some of nature's best emollients to make your hair smile.
Ultra light hydrating & styling cream.
A blend of hair’s favorite natural emollients and botanicals, whipped to a “just-right light consistency."
A modern customized glycerin-infused moisturizer for severely dehydrated hair.
Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern.
So Much Moisture! is a glycerin-rich formula, enhanced with natural botanical extracts, providing...
Define your coils. Shine your coils. Help them do what nature intended.
Curling Jellies can be tricky to use, particularly for tightly coiled hair. This incredible no-flake formula is especially designed for easy coil definition, added softness, hydration and sheen.
6 amazing products for you to try!
Experience the superb performance of As I Am products with this economical starter set. Designed to nurture and style the texture that’s naturally yours.
A wonderful collection of products formulated with an impressive assortment of nature’s finest organic ingredients.