At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tale signs that it's time to remove the old, dulling residue and make a fresh, clean start, but without dehydrating your hair. Will not strip hair of the precious natural moisture that makes it thrive. Leaves behind moisture, preventing hair from becoming dried out,...
Ultra light hydrating & styling cream.
A blend of hair’s favorite natural emollients and botanicals, whipped to a “just-right light consistency."
A modern customized glycerin-infused moisturizer for severely dehydrated hair.
Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern.
So Much Moisture! is a glycerin-rich formula, enhanced with natural botanical extracts, providing...
6 amazing products for you to try!
Experience the superb performance of As I Am products with this economical starter set. Designed to nurture and style the texture that’s naturally yours.
A wonderful collection of products formulated with an impressive assortment of nature’s finest organic ingredients.
Define your coils. Shine your coils. Help them do what nature intended.
Curling Jellies can be tricky to use, particularly for tightly coiled hair. This incredible no-flake formula is especially designed for easy coil definition, added softness, hydration and sheen.