Medium Hold Modeling Fluid Pure Fluid Experience's high hydration level leaves hair extremely soft and shiny. It is rich in It&ly's specially formulated ''Desert Blend'' (Agave, Joshua Tree and Cholla Cactus).
Designed to repair and strengthen all hair types. Advanced protein and moisturizing conditioners.
Enriched with the innovative "Desert Blend" containing agave, joshua tree and challa cactus, Pure Shampoo is ideal for normal and frequent usage to deeply cleanse and moisturize the hair.
This Italian Racing Red Ionic Dryer gives Hollywood Stylists the speed and drying power needed to delivers camera ready looks. It dries tresses fast, dashing first to the finish line clocking in at unsurpassed drying times. The dryers performance and Italian made quality provides reliability, balance and ability to dry hair 50% faster than your average tool. Its color and design was inspired by...
Sandal, Barley and Philodendron are contained in this product, they have high hydration and the capacity to prevent split ends. For brilliant shine, apply a few drops on dry hair. Especially effective on dry or split ends. Reapply as needed.
Dual action clarifying shampoo and chelating treatment designed specifically for color treated hair. Removes excessive styling aid build-ups such as heavy pomades, waxes and sprays. Ideal to chelate trace metals, chlorine build-up and mineral deposits prior to hair color or perm services. Fortified with IT&LY's Advanced Color Protection formula to guarantee exceptional color longevity.
Grants ultimate protection from the four leading causes of haircolor fade..:shampoo, UV Rays, mechanical and heat styling and improper choice of hair styling products.
A rich, gentle cleansing shampoo. Fortified with a delicate balance of protein and moisture to replenish and strengthen all hair types.
Enriched with the innovative "Desert Blend" containing agave, joshua tree and challa cactus, Pure Conditioner is ideal for nourishing and restoration plus adding additional UV Protection!
A strong hold aerosol spray, IT&LY Hair Fashion Purity Design Pure Definition Hair Spray provides all-day hold with volume. Formulated with IT&LY Hair Fashion's ''Desert Blend'', a proprietary mix of Agave, Joshua Tree, Cholla Cactus and other natural botanicals that protects hair from UV rays and prevents hair from drying out.