Revolutionary and safe intense treatment that softens, smooths and relaxes all hair types. Comes in Original, Apple and Moca varieties.
Our unique Liquid Keratin formulas drench the hair with both keratin proteins and keratin peptides to allow the formation to bond to the hair inside and out, while adding keratin protein and nourishment that is naturally missing in your hair. The result is smoother, stronger, softer more manageable hair. Liquid Keratin is the first safe at home alternative to expensive salon treatments...
Simply Smooth Keratin Calming Balm is formulated to work with the Simply Smooth Brazilian Keratin Treatment. It is safe for all types of hair and does not contain sodium.
The perfect accessory to lock in your style without compromising touchable hair. A lightweight veil with a sultry blend of honeysuckle and lychee helps provide superior humidity resistance for long-lasting natural hold.
Introducing Frizz-Ease 3-Day Straight™ Semi-Permanent Styling Spray. Creates visibly straighter hair for up to 3 days.* Use with Flat Iron. For Curly Hair; safe for Color-Treated and Chemically Treated Hair. Transforms curly, frizzy hair into a straight, smooth style that lasts up to 3 days.* Our revolutionary heat-activated formula with keratin protein wraps each strand to seal in...
Perfectly primed hair is essential for the finest straight styles. Antioxidant-enriched leave-in conditioner initiates the smoothing process by detangling, hydrating and sealing the cuticle. Experience an instant balance of moisture with added colour retention and strength.
This blow out in a bottle gives touchable, glossy hair without sacrificing natural fullness. Silk and Soy combine with a blend of Dragon Fruit and Bamboo to give a straight style with long-term hydration.
The unique, texture-specific formula for Blow Out Your Kinks contains a new macromolecule called styleze w, which creates a 3-d, crystal clear matrix on the hair surface, keeping hair smooth and frizz-free all day by blocking the negative effects of high humidity, transforming kinky hair into smooth, straight, silky strands without harsh chemicals.
Blow Out Your Curls - created with a perfect blend of science and nature, boasting extracts of coconut oil, abyssinia oil, jojoba oil, and soothing shea butter, combined with a unique co-polymer of glycerin, Blow Out Your Curls seals the cuticle’s surface, increasing gloss, body, and manageability.
Pravana Straightening Creme is a temporary hair relaxer activated by the heat of thermal styling tools. Natutral humectants and moisturizers assist in calming and smoothing hair while leaving it silky and shiny. Straightening Cremes natural thermal protectors and UV inhibitors work to block the damaging effects of the environment and insulate against the heat of blow dryers and irons.