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31 One-Step Smoothing Foam

BASIC One-Step Smoothing Foam is based on new technology that strengthens, repairs, and smooths the hair using naturally derived ingredients. By using a blend of enriched amino acids in conjunction with heat the hair is temporarily elongated (smooth) without use of harsh chemicals, formaldehyde or alkaline ingredients. Ideal for natural textures seeking the versatility of straight looks as well...

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32 Platform Flat Iron

FHI Heat has set the benchmark once again with their Platform Series styling irons. FHI Platform Series has made available their patented Nano Fuzeion Technology. Through this technology, negative ions are now suspended directly over the plates, maximizing the ionic effect resulting in even shinier and healthier hair. The FHI Platform Series with nano titanium oxide and nano silver technology...

$145.00 Buy Now
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33 Flat Out Straightening Creme

Straightens hair and protects against blow dryer heat.

$18.95 Buy Now
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34 Pure Colorcare Straight Styling Straightener

Get perfectly straight hair all day. Straight Styling Straightener smoothes kinks, curls and frizz temporarily, and leaves hair soft with a touchable, brilliant finish.

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35 Straightening Creme

Pravana Straightening Creme is a temporary hair relaxer activated by the heat of thermal styling tools. Natutral humectants and moisturizers assist in calming and smoothing hair while leaving it silky and shiny. Straightening Cremes natural thermal protectors and UV inhibitors work to block the damaging effects of the environment and insulate against the heat of blow dryers and irons.

$14.45 Buy Now
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36 Marrakesh Oil Hair Styling Elixer

Marrakesh Oil provides deep-moisturizing shine and conditioning to your hair, and protects while you heat-style or straighten. The lightweight extracts absorb instantly, leaving no greasy residue. Marrakesh Oil softens unruly hair while offering protection from the elements.

$22.99 Buy Now
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37 All In One Hair Treatment

ALL IN ONE HAIR TREATMENT: The first leave-on mask on the market that offers the 10 main benefits that the hair needs. A UNIQUE concept in hair treatment, which will break the rules of hair care.

1. Repair for dry & damaged hair
2. Shine & frizz control
3. Heat protection
4. Silkiness & smoothness
5. Hair color protection / with uva & uvb filters
6. Easier...

$18.00 Buy Now
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38 Xtend Keratin Calming Balm

Xtend Keratin Calming Balm will leave your hair feeling extra soft, smooth and silky! It is a botanically blended, keratin infused, weightless, non-flaking, smoothing balm. This sodium chloride free formula will benefit all hair types, whether or not a Simply Smooth Keratin Treatment has been applied. When used after a Simply Smooth Keratin Treatment, Xtend Keratin Calming Balm will help to...

$29.90 Buy Now
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39 Curly Hair Series Curls to Straight Shampoo

Pantene Curly Hair Series Curls to Straight Shampoo gently removes build-up, adding softness and control to your curls. The cleansing formula helps align and smooth the hair fibers. The result is healthy hair that’s protected from frizz and ready for straight styling.

$4.49 Buy Now
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40 Karite Special Anti-Frizz Thermo Active Hair Treatment

This formula was created to make flat-iron styling and blow-drying a breeze. It accurately straightens dry, damaged and broken hair. It creates a protective layer around hair fibers, making hair flexible, silky and shiny.

$5.99 Buy Now
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