Mar 17, 2014 - This product...I LOVE! Ok. So first off.. it smells AMAZING! It smells like fruit and coconut and summertime. So when I first got it, I thought it would be like a creamier styling gel.The consistency of the product is thick, but moves. Kind of like a pudding consistency. The first time I used it, I used on wet hair. I did a Bantu knot out. When just applying the product to my hair, it was instantly soft!! I was concerned that the white would become flaky, but my hair was nothing like that. When taking down the knots the next day, my curls were very defined, as if I used a gel, but really soft and shiny! I was pleasantly surprised. This product is great for styles that need to last a few days. I didn't need to keep reapplying the product. I will definitely continue to use this product!