Oct 12, 2010 - This is not your traditional gel. The name is a little misleading. This will not hold a style in place like the normal alcohol based gel. What this will do is define your curls. Although if you use too much like i did the first time, you do get crunchy curls. Don't over use this product unless you enjoy the crunchy shrinking curls. I reapplied the product the next day (using less) and my curls are super defined, less crunchy and i can't stop playing with my hair. I found my new fav!