Jan 20, 2009 - This product doesn't do much the first time round. After 3-4 uses is when you see the difference. It naturally texturized my hair and reduced frizz. I had to give it a break for a while because it almost straightened out my curls. Its a natural alternative to chemical texturizers. The down side to it is that it is very expensive and does dry your hair out a bit. So you'll have to deep condition after using it. I love it.