Oct 09, 2014 - First let me start by saying if your thinking of going blonde this is the best product to go to. I love it. The directions were simple and to the point. You are given everything u need: the developer, gloves, creme gel hair color, high lift booster, argan oil conditioner and argan oil treatment. After I mix the the product together and let is process on my hair for 20 mins (i did not add heat), rinse, shampoo & deep condition, I was very happy with the outcome. Unlike others ive tried before, this product left my hair soft and my curl pattern was still the same. It been 3 weeks since I use this product and I have no breakage, no crunchy hair nor did my hair fall out. If had to go light golden blonde 3-5 yrs from now, I would definitely use Creme of Nature exotic shine color. I hair texture is a 4a and my color was dark brown before I used this product.