Mar 09, 2012 - After reading the reviews about this (and searching forever for something to keep my curls defined without making them crunchy) I finally found it! I LOVE this stuff! it not only defines my curls and helps with frizz, it conditions my hair eliminating my need for a leave in! It's also lasting me a long time, I bought it a little over a month ago and I'm ALMOST only one fourth through the bottle. I only need to use about a dime to quarter sized amount (depending on the day's weather, or if it's second day or not), I have short hair, a little longer than a bob. I use it with Elucence Moisture Balance Conditioner and nothing else (just a little bit of plopping). I will probably never stray from this!