Aug 24, 2013 - This product is my HG. I am not a gel person. I hate the way most gels feel and I'm not a huge fan of scrunching out the crunch. I will say I am limited by an allergy to aloe, so while I have tried many gels, I haven't tried the ones with aloe. Many gels are labeled as light to medium hold, like CJ Pattern Pusha or Kiss My Face Upper Management, but I've found them quite crunchy and difficult/rough to apply. One of the gels I had the best results with was CJ Curls in a Bottle, but the polyquat build up was horrible. This gel aids with clumping and curl definition, but it is a lot more difficult to over do and it rinses very clean. I can be very casual in application and it doesn't tug or pull at my hair. It doesn't dry my hair out. It doesn't flake or decrease shine. It's a solid product. The only downside is it has a very soapy smell. It does dry to smell like nothing though. It would take quite an amazing product to get me away from this. If you purchase it at Rite Aid, it's less than $4. It's hard to beat that price.