Jan 05, 2012 - When I first got this product I didn't really love it, but I kept coming back to it and I learned how to best use it with my hair, and now I get such good results that I can't use anything else! I put it in my hair when it's damp, not dripping wet, that way I get more curl enhancement, and then I top it off with a bit of BRHG for hold. It gives me consistently good results! And believe me, I tried really hard to find other more inexpensive products that would do the same thing, but nothing can compare! For me it's worth the money, I get great hair, and it lasts fairly long.