May 22, 2014 - I've bought this twice. The first time, I used it as a deep treatment and it did absolutely nothing for my hair. NOTHING. I gave it to my aunt who, after using it as a leave-in, was raving about it. She graciously shared some of the last few scoops for me to try again and...boom. Leave-in magic. I regretted my rash decision and decided to purchase it again. After wash day, my hair felt incredibly soft, defined (without that icky noodly look), and honestly I was bombarded by strangers complimenting my hair! I almost missed my dental appointment because the staff there hounded me on my hair care routine. A quick trip to the CVS turned into a half hour natural hair care conference. It was the weirdest yet most wonderful thing. Like all products, it may or may not be as effective for you, but it just soared above SM's Curl Enhancing Smoothie in my Holy Grail hierarchy. My 3c curls LOVE IT.