Jan 17, 2013 - I purchased this product about 6 weeks ago. It is very moisturizing and smells wonderful! Suggested tips: -wet and "water-wash" your hair first -apply a significant amount throughout hair - leave it in for at least 4-5 minutes ( I put on a shower cap) -scrub scalp and go through normal washing actions. -comb through hair with a wide tooth comb. -rinse The only CONS are that the suggested amount listed is far below what my 3C curls needed and that the pump disperses a tiny amount, so you have to either take it off or pump incessantly to get the needed amount.