Apr 08, 2014 - I was sent this product for review, and was very excited to try it because although I love my curls, I do like to straighten my hair from time to time as well. I was hoping this product would make it easier for me to straighten my hair when i wanted to, but also defrizz my curls a bit when I wanted to leave my hair natural. For me, this product was similar to other boxed 30 day keratin treatments I'd tried in the past. The shampoo that came with the kit made my hair squeaky clean; literally my hair made squeaking sounds while I was washing it, which I did not like because that means my hair was drying out. The conditioner that came with the kit was a thinner consistency that I did not think would give my hair much moisture, and I was right. I was able to detangle my hair, but with a bit more effort than with my usual (thicker) conditioner. I did notice a lot more fallout during the detangling process. The process of blowdrying my hair took longer than usual for me, due to the gooey feeling of the treatment, even though I did not oversaturate my hair. The straightening result was slightly better than usual, but my hair felt very sticky. The flatironing part also took longer than usual because I saw more residue on my iron and had to go over some sections more often (not good). When I do a normal flatiron routine, I can get away with 5-7 days before my hair looks really stringy and I have to wash it. With this kit, I made it about 3 days before my hair looked gross, though it did retain the straightness. When I next washed my hair, I let it air dry and noticed the curls were looser, but still frizzy on the top of my head and my ends were a lot more dry. My hair looked more stringy and limp overall, and felt a lot more dry than usual (which I was hoping to avoid with this treatment). After two days, I once again washed my hair, but decided to go ahead with my normal blowdry and flatiron routine to see if this kit cut down any time and effort. It did not. My hair took just as long to blowdry as usual, but was a lot more limp than usual as well. Flatironing still took longer, as I had to go over some sections more than twice (usually I go over a section once, and I'm done), and the end result was extremely flat and stringy hair, which is not how my hair looks with my normal routine. I have been blowdrying and flatironing my hair periodically for about 15 years now, and I have my technique down pat, but this kit did nothing to cut down time or make my hair look any better than usual. In fact, my hair had less bounce, and cut down my time between shampooing by a few days at least. After a few more times of washing and letting my hair air dry, I used the shampoo to wash the formula out of my hair. My curls came back slightly more than while the formula was in my hair, but the ends are still very dry, and my curl pattern has not fully returned yet (another thing I was worried about before trying this). Hopefully my curls return to normal soon. I will not be purchasing this product again, but I think it might work well enough for those who do not worry about their hair being dry, and who are willing to commit a couple months to having a looser texture to their hair (if they want to revert to their natural texture).