Mar 23, 2014 - I love this product. I have never been able to wear my hair straight without a having a perm, because my 3c hair always frizzed. After applying the product and flat ironing I was able to wear it straight for 5 days before having to wash it again. Even while it was raining my hair didn't frizz or curl back up. I am so excited for the versatility this will provide. I haven't tried to go back curly but am sure I'll be pleased. I was so happy I even bought the product and did my daughters' hair. LOVE IT!!!!