Feb 26, 2014 - I actually like that fact the hair color does not have the harsh chemicals that are in other hair dyes that are out on the market. The packaging is well thought out. The instructions are very east to follow. However, my hair is naturally very dark brown, almost black looking. So, I new my options were limited with color ( since I will not bleach my hair!) and so I picked Palermo Brown with aubergine in hopes to get another dimension to my dark hair like in the pictures that were displayed. Well, in true fashion nothing happened except my hair looks the same but not it is all shiny! So, if you want to get this color have a medium brown hair. Excellent concept thought!