Feb 18, 2012 - This is my new HG. I am trying to trim my beauty budget (my other HG is Aveda's Confixor, which is $18 a bottle). You can get a giant tub of this for less than $5 from Sally's. The first time I used it, I hated it and thought it was a frizzy mess but I realized I had to use MORE of the product on very, very wet hair. I squeeze excess water out of my hair (don't towel dry) and add my leave-in, then I section it and liberally apply gel to each section. It would seem I'm applying too much product, but that's the right amount. The hair dries soft, curly, and frizz-free and holds throughout the day with no crunch. Magnificent!