Nov 03, 2014 - Let me preface this with that my normal hair color is pretty close to the one I used. I had my sister who is a licensed beautician put it in for me. My sister followed the directions of shampooing my hair with the product VIA before putting the color in. She applied the color by running it through my hair with her fingers. I was surprised just one bottle covered my whole head, my hair is so thick, I figured one bottle wouldn't do it. So I was pleasantly surprised by that. I let the color stay in for the required time, I think until 30 minutes. Washed it out with cold water then applied the conditioner included and sat with that on for 15 minutes. My sister didn't feel the conditioner (Condition & Repair) did much for me, but it smelled pretty good, like apples. The color isn't much different from my own normal hair color so I didn't see much change. Maybe next time I'll buy an even brighter color to see if I can spot the difference.