Jun 14, 2012 - I bought this product because it looked like an imitation of Shea Moisture's Curl Enhancing Smoothie and I wanted to see if it worked as well. And actually, it works better than SMCES. It is lighter and creamier and delivers more consistent results. I apply it as directed, by sectioning hair and applying to each section. This stuff smells wonderful but the smell fades once your hair is dry, so its not overpowering at all. I was hesitant to buy the coconut curling cream because it contains a few ingredients that are considered undesirable in the natural hair world (petrolatum, phenoxyethanol) but you can't argue with results! Bottom line: this stuff works.