Jan 23, 2014 - I have big 3C hair and have gone through every product imaginable (Giovanni, Devacurl, Kinky Curly, Mixed Chicks, Ouidad, Curly Q's, Miss Jessie's, Curls Unleashed, Aveda, Kiehl's, Kerastase, Redken, Paul Mitchell, Marc Anthony, Sebastian, Lanza, Abba, PhytoSesame, etc), some of them quite expensive. I never thought that the line that would make my hair look so amazing with shine, softness, definition, and no scalp buildup would be store brand L'Oreal. So inexpensive but so good. Their new EverCurl/Ever Creme etc. line is amazing. I use the Ever Creme Shampoo, the Ever Creme Conditioner and the EverCurl Hydracharge Leave-In Cream.